UserTesting vs Maze vs Dovetail vs Entropik (Decode)
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
UserTesting
Video-based user research with AI analysis and a global participant pa...
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Maze
Rapid prototype testing and AI-moderated user research
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Dovetail
Customer intelligence platform with AI agents and Digital Twins
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Entropik (Decode)
Emotion AI, eye tracking and AI interviews for consumer and UX researc...
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| RECATOOLS Score | 7.4 / 10 | 6.8 / 10 | 7.4 / 10 | 6.3 / 10 |
| Capability | — | — | ||
| Value for money | — | — | ||
| Ease of use | — | — | ||
| ASEAN readiness | — | — | ||
| API quality | — | — | ||
| Pricing | Enterprise | Freemium | Freemium | Freemium |
| Free tier | No free plan. One free prewritten test (a single video of a real person reviewing your URL), trials on request, free access for qualifying schools and charities | Free: 1 study/month, 5 seats, essential prototype testing, surveys, pay-per-use panel credits | Free $0, no card: one channel, one project, one dashboard, basic AI chat and summaries; no agents or Digital Twins | Free plan: 1 researcher seat, 100 responses a month, up to 3 active studies, emotion AI on 10 responses per study, 5 lifetime creative scans |
| Paid from | Custom quote (annual); Vendr reports a $41,200/yr median across 359 purchases | Starter $99/month (5 seats, 1 study/month); Enterprise custom | Enterprise is quoted; Free $0 covers one project | Enterprise quoted on request (25 researcher seats; extra seats $1,500/year) |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✓ | ✓ |
| Users | 3,000+ customers, 75 of Fortune 100 | — | — | — |
| Founded | 2007 | 2018 | 2017 | 2016 |
| Maker | Thoma Bravo | Independent (Maze.design Inc.) | — | — |
| Verdict | UserTesting remains the best-known platform for fast, video-based feedback from real users, with a large global panel, a broad set of research methods and AI that cuts analysis time. It is expensive and entirely quote-ba... |
Maze is one of the quickest ways for product teams to test prototypes and gather unmoderated feedback, with strong Figma workflows, automatic reports and now an AI Moderator that runs interviews. The 2026 plan changes ma... |
Dovetail is a customer intelligence platform: it gathers interviews, sales calls, support tickets, surveys and app reviews into one workspace, transcribes and classifies them with AI, and lets teams query the results thr... |
Decode's pitch is consolidation: consumer surveys, AI-moderated interviews, usability tests, eye tracking and predictive creative testing on one platform, with emotion signals layered on top. The new free plan, with 100... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.