Maze
Rapid prototype testing and AI-moderated user research
Overview
Maze is a user-research platform for prototype testing, surveys, card sorting, tree testing, live website and mobile tests, with automated analysis, an AI Moderator for interviews and a large participant panel. Free plan (1 study a month); Starter $99 a month for 5 seats; Enterprise custom.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Essential prototype testing
- Surveys
- Pay-per-use panel credits
- Unmoderated research toolkit
- Research-ready templates
- Audio, video and screen recording
- Pay-per-use panel credits
- All Maze AI features
- Moderated and AI-moderated interviews
- Card sorting, tree testing, mobile testing
- Enterprise security, CSM
What you can produce with Maze
- Prototype testing including Figma
- Surveys, card sorting and tree testing
- AI Moderator for user interviews
- Automated analysis and reports
- Participant panel and own-user recruitment
Maze is one of the quickest ways for product teams to test prototypes and gather unmoderated feedback, with strong Figma workflows, automatic reports and now an AI Moderator that runs interviews. The 2026 plan changes made the entry point simple — free, then $99 a month for five seats — but limited it to one study a month, and the AI interview features sit in custom-priced Enterprise contracts. A good fit for design teams validating ideas often; heavy research programmes will need the Enterprise plan.
What we found
Maze is a user-research platform for testing product ideas and designs quickly. Teams run prototype tests, often straight from Figma, along with surveys, card sorting, tree testing, live website and mobile testing, recorded sessions and interviews, and Maze automatically analyses the results and builds reports. Its AI Moderator, introduced in September 2025 and expanded in April 2026 to test visual stimuli, plans, runs and analyses user interviews on a team's behalf, and an MCP server is in beta. Participants can come from Maze's own panel, which its pages variously put at five, six or seven million people, or from a company's own users.
Maze was founded in 2018 by Jonathan Widawski, its chief executive, and Thomas Mary, raised a $40 million Series B led by Felicis in 2022, $60 million in total, and says more than 60,000 teams use it. Maze.design Inc. is based in Menlo Park, California, with a UK affiliate, and holds SOC 2 Type II certification.
Pricing moved to three plans in 2026. Free allows one study a month and five seats, with essential prototype testing, surveys and pay-per-use panel credits. Starter costs $99 a month, a flat price for five seats and one study a month, and adds the unmoderated research toolkit, templates and audio, video and screen recording. Enterprise is custom, with unlimited seats, all Maze AI features, moderated and AI-moderated interviews, card sorting, tree testing, mobile and live-website testing, and enterprise security. Panel participants are paid for with credits on every plan. Vendr, a procurement platform, reports a median Maze contract of $29,000 a year.
Maze suits product and design teams wanting fast, unmoderated feedback on prototypes; its AI interview features need an Enterprise contract.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Maze's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Maze unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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