UserTesting
Video-based user research with AI analysis and a global participant panel
Overview
UserTesting is a human insight platform for testing websites, apps and prototypes with real people: think-aloud videos, live interviews, surveys and card sorts, with AI test creation, summaries, friction and sentiment analysis, and MCP access. Part of Auros. Annual contracts by quote; Vendr reports a $41,200 median.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Panel in 60+ countries
- Unmoderated tests and live conversations
- Sentiment analysis and transcripts
- Slack, Jira, Figma and Miro integrations
- AI test creation and analysis
- Insights Hub and AI Insight Discovery
- Card sorting and tree testing
- Custom audiences
- Team-based Unlimited plan
- Premium onboarding and insights strategy
- Dedicated consultant
What you can produce with UserTesting
- Think-aloud video tests with real participants
- Live moderated interviews and surveys
- AI test creation and AI-generated insight summaries
- Friction, sentiment and path analysis
- Card sorting and tree testing
- MCP servers for AI assistants (early access)
UserTesting remains the best-known platform for fast, video-based feedback from real users, with a large global panel, a broad set of research methods and AI that cuts analysis time. It is expensive and entirely quote-based — Vendr's median is about $41,000 a year — and price is the commonest complaint on G2. Its parent has just rebranded as Auros and is pushing into AI training data, which may shift its priorities. A strong choice for funded product and design teams; small teams will find lighter tools cheaper.
What we found
UserTesting is a platform for getting quick feedback from real people on websites, apps, prototypes and products. Teams build tests from templates, recruit participants from a panel in more than 60 countries or from their own audiences, and watch video of people thinking aloud as they use a product, alongside surveys, live moderated interviews, card sorting and tree testing. AI features generate tests, summarise results, detect friction and sentiment, tag and analyse sessions, and surface patterns across studies in the Insights Hub. It integrates with Figma, Slack, Teams, Jira and Miro, and since September 2026 offers MCP servers in early access so researchers can work with it from ChatGPT, Claude, Figma Make and Gemini.
UserTesting was founded in 2007 by Dave Garr and Darrell Benatar, listed on the New York Stock Exchange in 2021, and was taken private in January 2023 by Thoma Bravo and Sunstone Partners for about $1.3 billion, merging with UserZoom. It bought User Interviews in January 2026 and connected that participant network in August. On 29 September 2026 the company rebranded as Auros, pitching its network of 7.6 million verified people for AI training and evaluation as well as research; UserTesting and User Interviews continue as product brands. Based in Bellevue, Washington, it says it has more than 3,000 customers, including 75 of the Fortune 100, and cites a Leader rating in Forrester's 2026 Wave for experience research.
There are no published prices. Three editions — Advanced, Ultimate and Ultimate+ — are sold on annual contracts, paying either per test or for unlimited tests within a defined scope, with unlimited users. Vendr, a procurement platform, reports a median of $41,200 a year across 359 purchases. You can run one free prewritten test, trials are available on request, and qualifying schools and charities get free or discounted access.
G2 rates it 4.4 from 794 reviews, where price is the most common complaint. It suits product and design teams with research budgets.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including UserTesting's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with UserTesting unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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