TwelveLabs vs Coactive AI vs Google Cloud Video Intelligence vs AssemblyAI
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
TwelveLabs
Video understanding models that search and analyse what happens in vid...
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CA Coactive AI Indexes media libraries by content to power search, moderation and con... Visit | GV Google Cloud Video Intelligence Google's per-minute video annotation API, deprecated and closing in Se... Visit |
AssemblyAI
Speech-to-text, speech understanding and voice-agent APIs for develope...
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| RECATOOLS Score | 7.6 / 10 | 7.2 / 10 | 7.9 / 10 | 7.8 / 10 |
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| Pricing | Freemium | Enterprise | Usage_based | Usage_based |
| Free tier | Free plan: 10 hours (600 min) shared across indexing and analysis, 90-day index retention, up to 100 videos per index, no credit card required | No free tier. Proof of concept and demos arranged through sales | First 1,000 minutes of each feature free every month, stored and streamed video counted separately; new Google Cloud customers also get up to $300 in credits | Trial allowance, not a lasting plan: up to 185 hours of pre-recorded or 333 hours of streaming transcription, no card |
| Paid from | Pay-as-you-go: indexing $2.50 per video hour | $75,000 per 12-month contract (AWS Marketplace entry tier) | $0.10/min (stored-video label detection, after 1,000 free minutes a month) | $0.15/hour (Universal-2 pre-recorded or Universal-Streaming, pay as you go) |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✗ | ✓ | ✗ |
| Users | — | — | — | — |
| Founded | 2021 | 2021 | 2017 | 2017 |
| Maker | Independent (Twelve Labs Inc.) | — | — | |
| Verdict | TwelveLabs is one of the most capable specialists in video understanding, with strong search and analysis models, clear usage pricing and fresh funding behind a move into agents and apps. Models change quickly — Pegasus... |
Coactive solves a real problem for owners of huge media libraries: understanding what is in every frame without tagging it by hand. Its move towards contextual advertising gives that engine a clear commercial use, and it... |
Do not start a new project on it. Google deprecated the Video Intelligence API on 14 September 2026 and will shut it down on 14 September 2027, pointing users to its Gemini models. Until then it still does what it always... |
AssemblyAI is one of the more complete speech APIs: accurate recorded and live transcription, a long list of per-hour add-ons, clear published prices from $0.15 an hour, good documentation and a free starting allowance t... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.