Twelve Labs vs Coactive AI vs Google Cloud Video Intelligence vs AssemblyAI
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Twelve Labs
API that indexes video by what happens in it, not filenames
Visit
|
CA Coactive AI Makes image and video libraries searchable without metadata or tags Visit | GV Google Cloud Video Intelligence Per-minute video annotation from Google Cloud — labels, objects, speec... Visit |
AssemblyAI
Speech-to-text and audio intelligence API
Visit
|
|
|---|---|---|---|---|
| RECATOOLS Score | 7.6 / 10 | 7.2 / 10 | 7.9 / 10 | 7.8 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Custom | Usage_based | Paid |
| Free tier | — | — | 1,000 units of video metadata analysis a month | — |
| Paid from | — | — | $0.10/min (label detection) | — |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✗ | ✗ | ✗ |
| Users | — | — | — | — |
| Founded | 2021 | — | — | 2017 |
| Maker | — | — | — | |
| Verdict | Twelve Labs is the sharpest dedicated video-understanding API on the market right now, and the money agrees: a $100M Series B closed July 1, 2026, co-led by NEA and Naver Ventures with Amazon, Radical Ventures and Korea... |
Coactive is for organisations sitting on archives they cannot search. Indexing image, video and audio by content, plus the ability to define concepts specific to your own domain, solves a problem that retrospective taggi... |
The dependable default. Published per-minute pricing, a free monthly allowance and no sales call means you can cost and prototype a video annotation pipeline in an afternoon — which quote-only competitors cannot offer.It... |
AssemblyAI is a developer-focused speech AI platform delivering accurate transcription plus audio-intelligence features like speaker diarization, summarisation, sentiment, topic detection, and PII redaction through a cle... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.