Numerous.ai vs Formula Bot vs Airtable AI vs Sigma
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Numerous.ai
Call GPT or Claude from a spreadsheet cell with =AI()
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Airtable AI
No-code database with Cobuilder, Omni and Hyperagent AI
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Sigma
Spreadsheet-style analytics on your cloud data warehouse — no SQL requ...
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| RECATOOLS Score | 6.2 / 10 | 6.3 / 10 | 7.5 / 10 | 8.2 / 10 |
| Capability | — | |||
| Value for money | — | |||
| Ease of use | — | |||
| ASEAN readiness | — | |||
| API quality | — | |||
| Pricing | Freemium | Freemium | Freemium | Paid |
| Free tier | — | — | Free workspace tier available; AI features require the paid add-on | 14-day free trial, no credit card required |
| Paid from | — | — | Team $20/user/month + AI add-on $6/seat/month | Custom enterprise quote; no public list pricing |
| Has API | ✗ | ✗ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✗ | ✓ | ✗ |
| Users | — | — | 500,000+ organizations | Used by thousands of enterprise customers (exact count not publicly disclosed) |
| Founded | — | — | 2012 | 2014 |
| Maker | — | — | Howie Liu, Andrew Ofstad, Emmett Nicholas | Sigma Computing, Inc. (independent) |
| Verdict | Numerous.ai does one thing and does it cleanly: it turns an LLM into a spreadsheet function. Write =AI("classify this review as positive, negative or neutral", A2), drag it down, and it runs across thousands of rows with... |
Formula Bot earns its keep for the person who knows what they want a spreadsheet to do but not how to write the formula. Type the request in English and it hands back a VLOOKUP, nested IF, or regex, and it'll explain for... |
Airtable's AI stack is one of the few where the marketing and the reality mostly line up. Cobuilder genuinely turns a plain-English description into a working base with tables, fields and relationships in under an hour,... |
Sigma doubled its valuation to $3 billion in an $80 million Series E closed in May 2026 — led by Princeville Capital, with Databricks Ventures, ServiceNow Ventures, and Workday Ventures all riding along, which says somet... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.