Maze vs UserTesting
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Maze
Rapid prototype testing and AI-moderated user research
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UserTesting
Video-based user research with AI analysis and a global participant pa...
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| RECATOOLS Score | 6.8 / 10 | 7.4 / 10 |
| Capability | — | — |
| Value for money | — | — |
| Ease of use | — | — |
| ASEAN readiness | — | — |
| API quality | — | — |
| Pricing | Freemium | Enterprise |
| Free tier | Free: 1 study/month, 5 seats, essential prototype testing, surveys, pay-per-use panel credits | No free plan. One free prewritten test (a single video of a real person reviewing your URL), trials on request, free access for qualifying schools and charities |
| Paid from | Starter $99/month (5 seats, 1 study/month); Enterprise custom | Custom quote (annual); Vendr reports a $41,200/yr median across 359 purchases |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✗ |
| Users | — | 3,000+ customers, 75 of Fortune 100 |
| Founded | 2018 | 2007 |
| Maker | Independent (Maze.design Inc.) | Thoma Bravo |
| Verdict | Maze is one of the quickest ways for product teams to test prototypes and gather unmoderated feedback, with strong Figma workflows, automatic reports and now an AI Moderator that runs interviews. The 2026 plan changes ma... |
UserTesting remains the best-known platform for fast, video-based feedback from real users, with a large global panel, a broad set of research methods and AI that cuts analysis time. It is expensive and entirely quote-ba... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.