Leonardo.Ai vs Stable Diffusion vs Midjourney vs Adobe Firefly
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Leonardo.Ai
Canva-owned image and video generation with custom-trained styles
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Stable Diffusion
Open-weight image models you can run, fine-tune and ship on your own h...
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Midjourney
Prompt-to-image generator known for its aesthetics, now on V8.2
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Adobe Firefly
Adobe's AI studio for image, video and audio, wired into Creative Clou...
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| RECATOOLS Score | 7.6 / 10 | 8 / 10 | 8 / 10 | 7.8 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Freemium | Subscription | Freemium |
| Free tier | 150 fast tokens a day, public creations, basic quality settings and one personal collection | Self-hosted weights free under the Community License below US$1M annual revenue; 25 free API credits for new accounts | No free plan; a limited trial exists only in the niji·journey mobile app | Free plan with daily generations across image, video and audio, refreshed every day; includes models such as Nano Banana and Luma Ray3.14 |
| Paid from | $12/month for Essential, or $10/month billed yearly | $0.025 per image via the API (SD 3.5 Flash, 2.5 credits at $0.01 each) | $10/month (Basic), or $8/month billed annually | S$13.39/month incl. GST (Firefly Standard, 2,000 credits, Singapore pricing) |
| Has API | ✓ | ✓ | ✗ | ✓ |
| Open source | ✗ | ✓ | ✗ | ✗ |
| Free to use | ✓ | ✓ | ✗ | ✓ |
| Users | 19M+ registered users | Widely adopted open-source model; no official central user count | ~20m users (early 2026) | ~41M Creative Cloud subscribers; Firefly used to generate 22B+ assets by April 2025 |
| Founded | 2022 | 2022 | 2022 | 2023 |
| Maker | Canva | Stability AI | David Holz | Adobe Inc. |
| Verdict | Leonardo.Ai is strongest when you need repeatable output: personal Element models keep a style consistent, and the API turns a generation designed in the interface into production code. It now bundles leading third-party... |
Stable Diffusion is still the image family to pick when you need to run, fine-tune and control the model yourself: SDXL and SD 3.5 run on your own GPUs, the API is cheap per image, and the licence is free for most indivi... |
Midjourney is still the tool designers reach for when the look of an image matters most. V8.2 sharpened aesthetics and personalisation, the new edit model handles instructions, references, inpainting and outpainting, and... |
Firefly is the natural choice for anyone already in Creative Cloud: Generative Fill and other standard image features are unlimited on every paid plan, one credit pool covers Adobe's apps, and the model menu now includes... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.