Fin AI Agent (formerly Intercom Fin) vs Ada vs Decagon vs Sierra
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Fin AI Agent (formerly Intercom Fin)
Salesforce-owned AI support agent priced at $0.99 per resolved outcome
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Ada
Toronto-built AI support agents for enterprise chat, email and voice
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Decagon
AI concierge agents for chat, email and voice, run on plain-language p...
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Sierra
Enterprise customer-experience agents, billed on outcomes rather than...
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| RECATOOLS Score | 7.3 / 10 | 7.5 / 10 | 7 / 10 | 7.2 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Usage_based | Enterprise | Enterprise | Custom |
| Free tier | 14-day free trial, no credit card; eligible early-stage startups can apply for Fin through the startup programme | — | — | — |
| Paid from | $0.99 per Fin outcome; $9.99 per qualification; 50-outcome monthly minimum on other helpdesks | Quoted on request (billed per conversation, annual upfront by default) | Not published — quoted on request after a demo | Outcome-based, quoted on request (no published prices) |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✗ | ✗ | ✗ |
| Users | — | — | — | More than 40% of the Fortune 50 as customers; company reported more than $150M ARR as of early 2026 |
| Founded | 2011 | 2016 | 2023 | 2024 |
| Maker | Salesforce, Inc. | — | — | — |
| Verdict | Fin is one of the most mature AI support agents: it works across chat, email, voice and messaging, follows procedures, takes actions in other systems and runs on most major help desks, not just Intercom's. Per-outcome pr... |
Ada is a mature enterprise support-automation platform: one agent across chat, email, voice, SMS and social, native Zendesk, Salesforce and Contentful knowledge sync, Playbooks for multi-step actions, and a compliance li... |
Decagon is one of the best-funded vendors in AI customer service, and the product backs that up: plain-language AOPs that support leads can edit, testing and live experiments before changes ship, quality monitoring, and... |
Sierra is the reference vendor for enterprise customer-service agents: one agent across chat, voice and messaging, tools for building agents from plain-English goals, long-running Horizon agents for sales and lending, an... |
| Full review → | Full review → | Directory listing → | Directory listing → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.