Ada
Toronto-built AI support agents for enterprise chat, email and voice
Overview
Ada is an enterprise AI customer service platform from Toronto that resolves chat, email, voice, SMS and social conversations using a company's knowledge base and back-end actions. Customers include Square, YETI, monday.com, Cebu Pacific and Grab. Pricing is quote-only and, under Ada's terms, billed per conversation.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
Use cases
What you can produce with Ada
- An AI agent answering customers across web chat, email, voice, SMS and social channels
- Answers grounded in knowledge synced from Zendesk, Salesforce, Contentful or imported web pages
- Playbooks and Processes that act in back-end systems during a conversation
- Handoffs to human agents in the help desk, with the conversation attached
- Multilingual support with language switching
- Testing and coaching tools to improve the agent before and after launch
- Proactive voice outreach campaigns
Ada is a mature enterprise support-automation platform: one agent across chat, email, voice, SMS and social, native Zendesk, Salesforce and Contentful knowledge sync, Playbooks for multi-step actions, and a compliance list (SOC 2, HIPAA, PCI DSS, GDPR) that suits regulated brands. ASEAN references such as Cebu Pacific and Grab are a plus.
Pricing is quote-only and billed per conversation, usually annually upfront; Vendr data puts the median contract around $72,000 a year. End-user reviews are harsh: on Trustpilot, most complaints describe loops and no route to a human. Pilot it on your own escalation paths before committing.
What we found
Ada is a Toronto company, Ada Support Inc., that co-founders Mike Murchison and David Hariri started in 2016 after working shifts as customer-service agents themselves. It sells AI agents to large support teams: one agent that answers across web chat, email, voice, SMS and social channels, drawing on a company's knowledge base and acting through Playbooks and Processes that call its back-end systems. Ada says it serves more than 350 businesses in 85 countries and has handled over four billion conversations; its case studies include two ASEAN names, Cebu Pacific and Grab.
Native knowledge connectors are Zendesk, Salesforce and Contentful, plus website import, articles written in Ada and a Knowledge API for anything else; there is no listed Confluence or Google Docs connector. Ada has raised more than $200 million, including a $130 million Series C led by Spark Capital in 2021 that Bloomberg reported at a $1.2 billion valuation.
Prices are not published: the pricing page sends visitors to book a demo. Ada's customer terms bill by the conversation, with a purchased volume, overage at Ada's current rates and, by default, annual payment upfront. Per-resolution rates quoted around the web do not appear on Ada's own pages. Vendr, a procurement marketplace, showed a median of $72,000 a year across 119 purchases when read on 14 October 2026.
The other side of the ledger is the people talking to the bot. Ada's Trustpilot profile (ada.support) scored 1.7 from 21 reviews when read on 14 October 2026, with only three from the past year. Of the 18 reviews displayed, 11 come from end customers stuck in an Ada-powered chatbot on another company's site: going in circles, repeating questions, or unable to reach a person. Three are positive and one concerns a different company. That is a small, mostly old sample, but it is the same failure buyers should test for before signing.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Ada's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Ada unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Ada directly →
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