Google Imagen vs Adobe Firefly

A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.

Google Imagen Google's Imagen 4 image models — deprecated, retiring August 2026 Visit Adobe Firefly Adobe's commercially-safe AI studio for image, video and audio Visit
RECATOOLS Score 6 / 10 7.8 / 10
Capability 8 7
Value for money 7 7
Ease of use 7 9
ASEAN readiness 7 7
API quality 8 7
Pricing Paid Subscription
Free tier Limited access via Google AI Studio 25 generative credits per month via firefly.adobe.com
Paid from $0.02-$0.08 per image (Vertex AI) Standard $9.99/mo (2,000 credits); Pro $19.99/mo (4,000 credits); higher tiers to $139.91/mo
Has API
Open source
Free to use
Users 100m+ via Google products ~41M Creative Cloud subscribers; Firefly used to generate 22B+ assets by April 2025
Founded 2022 2023
Maker Alphabet / Google Adobe Inc.
Verdict

Imagen is now a sunset product. Google deprecated the whole family: Firebase access closed in June 2026, and the Gemini API endpoints shut down on August 17, 2026, with gemini-3.1-flash-image (Nano Banana 2) the recommen...

Firefly has grown from a cautious image generator into Adobe's whole AI studio: Image Model 5, video and audio generation, and partner models from Google, OpenAI, Runway and Black Forest Labs, all inside one credit syste...

Full review → Full review →
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.