Framer vs Webflow AI vs Wix AI Website Builder vs Durable
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Framer
Figma-grade site builder with AI page generation, CMS, and hosting
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Webflow AI
Pro-grade visual web design with AI that scaffolds whole sites
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Wix AI Website Builder
Conversational AI that builds a full Wix business site in minutes
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Durable
AI website in seconds, with CRM and invoicing bundled in
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| RECATOOLS Score | 7.6 / 10 | 7.8 / 10 | 7.2 / 10 | 6.2 / 10 |
| Capability | — | — | ||
| Value for money | — | — | ||
| Ease of use | — | — | ||
| ASEAN readiness | — | — | ||
| API quality | — | — | ||
| Pricing | Freemium | Freemium | Freemium | Freemium |
| Free tier | Free forever — full editor + AI tools, 1,000 pages, 10 CMS collections, Framer badge | Free Starter site (Webflow branding) + baseline AI credits (~200/mo) on every Workspace | Free plan (Wix branding, wix.com subdomain, no custom domain) | Free plan (Durable branding/subdomain, unlimited traffic, AI tools included) |
| Paid from | $10/month billed annually (Basic plan) | $15/month billed annually (Basic Site plan) | $17/month (Light plan, custom domain) | $15/month (Starter plan, monthly billing) |
| Has API | ✗ | ✓ | ✓ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✓ | ✗ |
| Users | — | 3.5M+ designers/teams, 100,000+ paying customers | 280M+ registered users, 8.5M+ live sites | — |
| Founded | — | 2013 | 2006 | — |
| Maker | — | Vlad Magdalin, Sergie Magdalin, Bryant Chou | Avishai Abrahami, Nadav Abrahami, Giora Kaplan | — |
| Verdict | Framer earns its reputation among designers because the editor itself is the product — a Figma-caliber canvas with real typography and animation control, not a form-fill wizard wearing a website skin. The AI layer genera... |
Webflow sits at the top of the no-code design ceiling: a canvas that behaves like Figma but ships W3C-clean markup, a genuine CMS, and — since 2026 — AI that generates an entire site and design system from a prompt. Its... |
Wix AI is the most flexible of the AI site builders, and the ecosystem behind it is why. The onboarding chat asks about your business, audience and goals, then produces a working multi-page site — buttons, images, forms,... |
Durable's whole pitch is speed plus bundling: answer a handful of prompts, get a live small-business site in well under a minute, then keep using the same dashboard for CRM, invoicing, bookings, and basic marketing inste... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.