Adobe Firefly Video vs Google Veo vs Moonvalley (Marey) vs Runway
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Adobe Firefly Video
Commercially-safe text-to-video, capped at 5 seconds a clip
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Moonvalley (Marey)
Fully-licensed AI video model for studios, shaky on consistency
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Runway
AI video generation and editing — Gen-4.5 adds native audio
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| RECATOOLS Score | 6.7 / 10 | 8.7 / 10 | 6.6 / 10 | 7.6 / 10 |
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| Value for money | ||||
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| API quality | ||||
| Pricing | Subscription | Freemium | Freemium | Freemium |
| Free tier | 25 generative credits per month (shared with Firefly image, via firefly.adobe.com) | ~100 monthly AI credits (region-dependent) in Flow/Whisk | — | 125 one-time credits for video generation |
| Paid from | Bundled into Firefly Standard $9.99/mo and Pro $19.99/mo plans (video clips vary by plan) | Consumer: Google AI Pro $19.99/mo (Veo 3 Fast), AI Ultra $249.99/mo | — | Free $0 (125 credits); Standard $12-15/mo; Pro $28-35/mo; Max $76-95/mo; Enterprise custom |
| Has API | ✗ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✗ | ✓ |
| Users | — | Accessed across Gemini, Google Flow and Vertex AI; consumer access in 150+ countries | — | ~4M registered users (≈1.2M monthly active, 2025-2026) |
| Founded | 2024 | — | — | 2018 |
| Maker | — | Google / Alphabet (DeepMind) | — | Cristobal Valenzuela, Alejandro Matamala, Anastasis Germanidis |
| Verdict | Firefly Video's whole pitch is indemnification: every frame comes from a model trained exclusively on Adobe Stock and public-domain material, so agencies and brands can use the output commercially without the copyright a... |
Veo remains the video model to beat on audio: dialogue, music and ambient sound generate alongside the picture, a trick most rivals still bolt on afterward. The 3.1 line adds true 4K and native 9:16 output, and Google's... |
Marey's whole case rests on legal cleanliness — Moonvalley, founded by ex-DeepMind researchers, spent months building direct licensing deals with footage owners instead of scraping the web, which matters a lot to studios... |
Runway is one of the most established AI video platforms, pairing generative models with a real editing suite — inpainting, green-screen, motion tracking, frame interpolation. Gen-4.5 closed the category's oldest gap by... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.