Writer (Palmyra) vs Jasper vs Microsoft Copilot vs Glean
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Writer (Palmyra)
Enterprise AI agents and Playbooks running on Writer's own Palmyra mod...
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Jasper
AI marketing platform that keeps a whole team's content on-brand
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Glean
Permissions-aware enterprise AI search, assistant and agents
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| RECATOOLS Score | 7.8 / 10 | 6.6 / 10 | 8.5 / 10 | 7.8 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Subscription | Subscription | Freemium | Enterprise |
| Free tier | 14-day free trial of Starter, no credit card required; no lasting free plan | 7-day free trial of the Pro plan | Free Copilot on the web, Windows, Edge and mobile within unpublished usage limits; Copilot Chat included with eligible Microsoft 365 work plans | No free plan or self-serve trial. Evaluation is through a demo with Glean's sales team |
| Paid from | Not published (Starter is per-seat, monthly or annual); Enterprise quoted on request | Pro $59/seat/mo billed annually, or $69/seat/mo billed monthly | $9.99/mo (Microsoft 365 Personal with Copilot), business add-on $30/user/mo paid yearly | Custom quote: per-user monthly Enterprise Flex seats plus pooled FlexCredits, no list price |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✗ | ✓ | ✗ |
| Users | Hundreds of enterprise customers; $47–84M ARR (2024) | 100,000 paying customers; 125,000+ marketing AI community members | ~420M monthly active users across all Copilot surfaces (Microsoft, Q1 2026) | $300M ARR as of May 2026 (customer count not officially disclosed |
| Founded | 2020 | 2021 | 2023 | 2021 |
| Maker | May Habib, Waseem AlShikh | Dave Rogenmoser, John Philip Morgan, Chris Hull | Microsoft | — |
| Verdict | Writer is a serious option for marketing, sales and support teams that want governed agents rather than a chat window: Playbooks and scheduled routines, a Knowledge Graph with citations, admin controls, and its own Palmy... |
Jasper's value is governance, not raw generation: brand voices, style guides, visual guidelines, company knowledge and audiences applied across a team, plus agents for GEO, translation and research and a builder for cust... |
Copilot is the AI most office workers meet first, because it already sits inside Windows, Outlook, Word and Teams. The licensed business version grounds answers in a company's own mail, files and meetings through Work IQ... |
Glean is a mature enterprise AI platform: permissions-aware search across more than 250 connectors, an assistant grounded in company data, and Glean Agents for multi-step work. It reported $300 million ARR in May 2026, a... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.