Scalenut vs Surfer SEO vs Frase vs Jasper
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Scalenut
India-built AI SEO platform: briefs, keywords, writing, GEO
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Surfer SEO
AI-powered on-page SEO and content optimization platform that reverse-...
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Frase
SEO + GEO content platform: SERP briefs to AI-visibility tracking.
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Jasper
AI content platform for marketing teams with brand-voice controls
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| RECATOOLS Score | 7.4 / 10 | 8.2 / 10 | 7.8 / 10 | 6.6 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Freemium | Freemium | Paid |
| Free tier | 7-day free trial; no permanent free plan | Free Keyword Surfer browser extension; no free core plan | 7-day full-access trial (no credit card required; 5 articles included) | 7-day free trial |
| Paid from | Starter $59/mo (~$30/mo billed annually); Plus $89/mo; Pro $199/mo (as of Apr 2026) | From $79/mo Essential (billed annually); $175/mo Scale; Enterprise from $999/mo | From $49/mo (Starter, monthly; lower annually) — 1 seat, limited articles/mo | Pro $59/mo (annual) or $69/mo (monthly) — Creator plan discontinued May 2026 |
| Has API | ✗ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✗ | ✗ | ✗ |
| Users | 1M+ users claimed (2025–2026 website); 300K+ verified end-2022 | Surfer reports 45,000+ customers and 800,000+ registered users | Trusted by thousands of content & marketing teams | 100,000 paying customers; 125,000+ marketing AI community members |
| Founded | 2020 | 2017 | 2016 | 2021 |
| Maker | Mayank Jain, Gaurav Goyal, Saurabh Wadhawan | Positive Group | Copyrytr (formerly Copysmith) | Dave Rogenmoser, John Philip Morgan, Chris Hull |
| Verdict | Scalenut earns its keep as an end-to-end content workflow: Cruise Mode benchmarks against the top 30 ranking pages and turns out a structured draft in under five minutes, and the keyword clustering plus NLP term grader a... |
Surfer SEO is the market benchmark for data-driven on-page optimization, and the SERP-reverse-engineering approach delivers real ranking gains for teams willing to follow the data. The Content Editor's live scoring, NLP... |
Frase earns its reputation as the best-value research-to-brief workflow tool on the market. Its SERP analysis is genuinely best-in-class at this price point — generating a competitive brief in under 30 seconds from live... |
Jasper layers brand-voice controls, campaign workflows, agents and a no-code builder on top of foundation models, and that governance layer — not the raw generation — is what you're paying for. It fits mid-size and large... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.