Frase
SEO + GEO content platform: SERP briefs to AI-visibility tracking.
Overview
Frase is an SEO/GEO content platform: SERP research, AI briefs, drafts, and AI-visibility tracking across eight engines including ChatGPT and Google AI Overviews. Copysmith acquired Frase (and Rytr) in 2022 into its joint Copyrytr brand; Frase still runs under its own name and roadmap.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 27 Sep 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- SEO + GEO scoring
- AI Visibility (ChatGPT, Google AI)
- 3-page Content Guard
- Content calendar
- Perplexity added to AI Visibility
- Auto-publish FAQ/how-to content
- Claude + Gemini AI Visibility
- 50-page Content Guard
- Client-ready reports
- 24-month data history
- Branded client portal
Use cases
What you can produce with Frase
- SERP-grounded content brief with competitor headings, PAA questions, and topic gaps in under 30 seconds
- AI-generated long-form draft article with embedded SEO and GEO optimisation scoring
- Real-time content health score (0-100) with actionable recommendations for improving Google and AI-answer rankings
- AI visibility report showing citation share-of-voice across ChatGPT, Perplexity, Claude, Gemini, and four other platforms
- Site audit report flagging technical issues, content decay, and keyword cannibalisation with impact weighting
- Programmatic SEO output at batch scale (100+ pages) using topic cluster templates
- Published article delivered directly to CMS (WordPress, Webflow, Sanity, Wix) via native integration
ASEAN Perspective
Frase in Southeast Asia
Frase confirms support for over 20 languages including Malay, Indonesian, Thai, Japanese, and Korean — all ASEAN-relevant — making it accessible for regional content teams producing multilingual SEO work. However, the platform's SERP research is anchored to Google Search data, and in markets where local search engines or Bahasa-language SERPs behave differently, teams should validate result quality before using brief data uncritically. The AI visibility tracking covers globally dominant AI engines (ChatGPT, Perplexity, Gemini) rather than regionally significant platforms, which limits its GEO value for ASEAN brands targeting purely local AI-answer surfaces. Pricing in USD with no regional discount may feel steep relative to local market budgets, but the Starter plan at $39/month annual is competitive against regional alternatives.
Frase earns its reputation as the best-value research-to-brief workflow tool on the market. Its SERP analysis is genuinely best-in-class at this price point — generating a competitive brief in under 30 seconds from live search data — and the 2025-2026 pivot to dual SEO-plus-GEO scoring with AI visibility tracking across eight platforms makes it meaningfully ahead of many direct competitors. The unified editor, 20+ language support, and a REST API available even on the entry Starter plan add to the case for lean content teams.\n\nThe caveats are real: the AI writer produces serviceable drafts but needs careful human editing, and at least one independent 2026 review flagged citation inaccuracies in auto-generated content that require 10-15 minutes of manual verification per article. Article quotas on lower tiers (10/month on Starter) are restrictive for high-volume publishers, and the per-seat add-on cost of $29/month can compound quickly for larger teams. ASEAN content teams working in non-Latin scripts should verify that SERP analysis returns accurate local results before committing.
What we found
Frase has been owned by Copysmith since October 2022, when Copysmith acquired both Frase and Rytr. Its privacy policy still says Frase is wholly owned by Copysmith AI, while its terms are written in the name of Frase, Inc., so the brand kept its name and its roadmap. The current build tracks two things at once: traditional SEO ranking and inclusion in AI answers — across five engines rather than the eight that circulate (ChatGPT, Perplexity, Claude, Gemini and Google AI), tiered so the cheapest plan sees only two.
Capterra puts it at 4.8 out of 5 across 335 reviews — G2 blocks automated reads, so that is the only review body re-checked here — and the SERP-to-brief speed — competitive analysis on the top 20 results in under 30 seconds — is the most-cited reason people stay. Frase also shipped an MCP server in March 2026 — MIT-licensed, still being pushed to in September, and now past a hundred tools, though the repository advertises 95 while the npm package for the same release says 121 — which lets Claude and other AI agents pull SERP and content-brief data directly, a genuine step ahead of competitors still bolting on chat widgets. It works on every plan.
The gripes are consistent across 2026 reviews: AI-generated citations need manual verification before publishing, the writer can loop or repeat phrasing on longer drafts, and Starter's cap of 10 articles a month pushes real usage toward Professional fast — the $29 seat add-on is a Professional and Scale option, not something Starter's single seat can buy. Non-Latin-script SERP accuracy is unverified for ASEAN markets — check before committing budget.
The prices are worth stating on both bases, because most write-ups quote only one. Starter is $39 a month billed annually or $49 month to month, for 10 articles and 50 audited pages; Professional is $103 or $129, for three seats and 40 articles; Scale is $239 or $299, for five seats and 100 articles; Enterprise is by quote. Annual billing saves a flat 20%, and hosting is sold separately as FraseCMS at nothing, $19 or $99 a month. One detail matters more than the headline rate: Frase says Starter simply stops at its monthly limits, so there is no overage bill to be surprised by.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
Notable facts
- Frase can analyse the top 20 Google search results for any query and produce a full competitive content brief in under 30 seconds.
- The platform now tracks brand citations across 8 AI engines simultaneously — including Grok, DeepSeek, and Google AI Overviews — a capability it added as GEO became mainstream in 2024-2025.
- Frase's 2022 acquisition by Copyrytr put it under the same roof as Rytr, one of the earliest mass-market AI writing tools, though both brands continue to operate independently.
- Enterprise clients using Frase include Coursera, Oracle, ActiveCampaign, and GitLab — suggesting strong penetration among SaaS and edtech content teams that produce high volumes of search-driven documentation.
Frequently asked questions
About this listing
This entry was compiled from publicly available data including Frase's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Frase unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
For the latest details, please refer to Frase directly →
Spotted something out of date? Suggest an update →
Alternatives to Frase
More in Productivity
