Gupshup vs Kore.ai vs WideBot vs Yellow.ai
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Gupshup
WhatsApp-first messaging platform for commerce and support at scale
Visit
|
Kore.ai
Enterprise agentic AI platform for banking, health and CX teams
Visit
|
WideBot
Egypt-born, Riyadh-based Arabic chatbot platform now selling AQL AI
Visit
|
Yellow.ai
Agentic CX platform serving 1,300+ brands, with mixed G2 reviews
Visit
|
|
|---|---|---|---|---|
| RECATOOLS Score | 6.9 / 10 | 7.1 / 10 | 5.8 / 10 | 7.4 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Paid | Enterprise | Freemium | Enterprise |
| Free tier | — | — | — | — |
| Paid from | — | — | — | — |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✗ | ✓ | ✗ |
| Users | — | — | — | — |
| Founded | — | — | — | — |
| Maker | — | — | — | — |
| Verdict | Gupshup is infrastructure, not a chatbot demo: it's one of the larger Business Solution Providers sitting between companies and Meta's WhatsApp Business API, handling upwards of 120 billion messages a year for 50,000+ cu... |
Kore.ai has been building conversational AI since 2014, before "conversational AI" was even a category, and Gartner named it a Leader in the 2025 Magic Quadrant for Conversational AI Platforms, rating it highest on Abili... |
WideBot has quietly outlasted a lot of chatbot-builder hype: it started in Cairo in 2016 as an Arabic-language bot platform, relocated its base to Riyadh, and now claims 350-plus clients across 12 countries including Sau... |
Yellow.ai is one of the longest-running conversational AI vendors out of India — founded in 2016, backed by $102M across six rounds from investors including Sapphire Ventures and Lightspeed, and now selling an agentic la... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.