Entropik vs Maze vs UserTesting vs Dovetail
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Entropik
Emotion AI for consumer research, UX testing and shopper studies
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Maze
Fast unmoderated prototype testing, now with an AI Moderator
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UserTesting
Human-panel UX testing with AI summaries, priced for enterprise
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Dovetail
Customer research platform with AI insights
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| RECATOOLS Score | 6.3 / 10 | 6.8 / 10 | 7.4 / 10 | 7.4 / 10 |
| Capability | — | — | ||
| Value for money | — | — | ||
| Ease of use | — | — | ||
| ASEAN readiness | — | — | ||
| API quality | — | — | ||
| Pricing | Enterprise | Freemium | Enterprise | Subscription |
| Free tier | — | Free: 1 study, 30 responses | No public free tier | — |
| Paid from | — | Starter ~$99/seat/mo; AI Moderator gated to Business tier (~$15,000/yr) | — | — |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✗ | ✗ |
| Users | — | — | 3,000+ customers, 75 of Fortune 100 | — |
| Founded | — | 2018 | 2007 | 2017 |
| Maker | — | Jonathan Widawski, Thomas Mary | Thoma Bravo | — |
| Verdict | Entropik's pitch to research teams is consolidation: instead of licensing separate tools for eye tracking, facial coding, survey research and UX testing, Decode and Qatalyst put quant, qual, diary, media, shopper and usa... |
Where Maze earns its keep is speed. If your team lives in Figma and needs to validate a flow this afternoon, it's one of the fastest ways to ship an unmoderated test and get quantitative results back: misclick rates, tim... |
The pitch hasn't changed: watch real humans stumble through your prototype instead of guessing. What's new is the analysis layer. AI Insight Summary now digests up to 25 unmoderated sessions into themes, sentiment paths... |
Dovetail is a leading customer-insight platform: it ingests interviews, support tickets, surveys and call recordings, transcribes them, and uses AI to tag, cluster and summarise themes so research doesn't die in scattere... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.