Common Room vs Apollo.io vs Clay vs Cognism
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Common Room
AI go-to-market intelligence that turns fragmented buyer signals into...
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Apollo.io
Sales platform with AI-powered prospecting
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Clay
AI-powered sales prospecting and outreach
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Cognism
Phone-verified B2B mobile data, strongest in EMEA
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| RECATOOLS Score | 7 / 10 | 7.3 / 10 | 7.3 / 10 | 6.8 / 10 |
| Capability | — | |||
| Value for money | — | |||
| Ease of use | — | |||
| ASEAN readiness | — | |||
| API quality | — | |||
| Pricing | Freemium | Freemium | Freemium | Paid |
| Free tier | Free Starter plan available | Free: 900 credits per seat a year (granted monthly), 2 sequences, 5 AI Assistant chats, 150 minutes of call recording | Free — 500 actions and 100 data credits a month, up to 200 rows per table | — |
| Paid from | Paid plans (contact sales) | $65/seat/month (Basic, billed monthly) — $49/seat/month billed annually | $185/month billed monthly (Launch) — $167/month billed annually | — |
| Has API | ✓ | ✓ | ✓ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✓ | ✓ | ✗ |
| Users | — | — | — | — |
| Founded | 2020 | 2015 | 2017 | — |
| Maker | Zoom | — | — | — |
| Verdict | What this is for: Unifying scattered buyer and community signals across 50+ sources into person-level intelligence and activating it for sales and marketing. Who this is for: Go-to-market, sales, and developer-relations... |
Apollo.io is an all-in-one B2B sales platform pairing a large contact and company database (270M+ contacts) with AI-assisted prospecting, enrichment, sequencing, and outreach. Its value is strong relative to stitching to... |
Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ premium sources in one place, layers AI research via Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows... |
Cognism's reputation rests on one thing done well: mobile phone accuracy. Its "Diamond Data" numbers are human-verified, operators literally call to confirm, and users report connect rates two to three times higher than... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.