Clay vs Hightouch

A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.

Clay AI-powered sales prospecting and outreach Visit Hightouch Composable CDP and Agentic Marketing Platform that activates warehouse... Visit
RECATOOLS Score 7.3 / 10 8.4 / 10
Capability 8 9.2
Value for money 6 7.2
Ease of use 5 7.8
ASEAN readiness 6 7.5
API quality 7 8.8
Pricing Subscription Freemium
Free tier Free forever: 2 active syncs, unlimited destinations and seats
Paid from Self-serve paid plans available; Business/Enterprise via custom quote (sales-led)
Has API
Open source
Free to use
Users Used by enterprise data and marketing teams across many organisations
Founded 2017 2019
Maker Independent (private, Series D)
Verdict

Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ premium sources in one place, layers AI research via Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows...

Hightouch is one of the most capable data activation and composable CDP platforms available, earning a Gartner Magic Quadrant Leader position in early 2026 and reaching $100M+ ARR backed by $322M in total funding. Its wa...

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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.