Brandmark vs Logo Diffusion vs LogoAI vs Looka
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Brandmark
AI logo maker with one-time pricing and a free preview
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Logo Diffusion
AI logo maker with sketch-to-logo, mockups and SVG vectorising
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LogoAI
AI logo maker and brand studio, now sold by subscription
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Looka
AI logo maker, free to design, that sells files and a yearly brand kit
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| RECATOOLS Score | 6.4 / 10 | 6.6 / 10 | 6.4 / 10 | 6.3 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Paid | Freemium | Subscription | Paid |
| Free tier | Generate and browse unlimited logo options free with no account; downloadable files need a one-time package | 24 credits/month (~12 logos), public generations, no vector export, watermarked 512px downloads, no commercial licence (free-tier assets licensed CC non-commercial) | Free generation allowance after sign-in; previews may be watermarked and unrestricted downloads need a paid plan. The 10 USD 7-day trial renews at 20 USD/month unless cancelled. | Free to generate, edit and preview logos; every file download is a purchase |
| Paid from | $35 one-time (Basic logo files) | Basic $24/mo; Pro $49/mo; Elite $99/mo; $59 one-time Starter Pack | $20/mo Pro (500 AI credits); 7-day trial 10 USD, auto-renews | $35 one-time (Basic Logo, one low-res PNG); Brand Kit $96/year |
| Has API | ✗ | ✗ | ✗ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✗ | ✗ |
| Users | — | — | — | — |
| Founded | — | — | — | 2016 |
| Maker | — | Independent (Logo Diffusion Inc.) | — | — |
| Verdict | Brandmark's pitch is simple: generate and browse logos for free, then pay once — $35 for the files, $95 for a starter brand kit, $195 for hand-crafted concepts — with full copyright and no subscription to cancel. Version... |
Logo Diffusion gives more control than most AI logo makers, especially through sketch-to-logo and its vectorising and mockup tools, at reasonable prices. Buyer reviews are lukewarm, with recurring complaints about credit... |
LogoAI's generator is fast and produces enough distinct directions to be worth trying on the free allowance, and its 2026 rebuild adds a design studio, AI images and video, mockups and animation around the logo. But it i... |
Looka is the quickest route for a non-designer to a clean logo: it is free to generate and edit concepts, and you pay only when you download. The $35 Basic package is a single low-resolution PNG, so most buyers need the... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.