Amplemarket vs Apollo.io vs Clay vs Cognism
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Amplemarket
Prospecting, sequencing, and inbox-health tooling bundled to replace 3...
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Apollo.io
Sales platform with AI-powered prospecting
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Clay
AI-powered sales prospecting and outreach
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Cognism
Phone-verified B2B mobile data, strongest in EMEA
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|---|---|---|---|---|
| RECATOOLS Score | 7 / 10 | 7.3 / 10 | 7.3 / 10 | 6.8 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Paid | Freemium | Subscription | Paid |
| Free tier | — | — | — | — |
| Paid from | — | — | — | — |
| Has API | ✗ | ✓ | ✗ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✗ | ✗ |
| Users | — | — | — | — |
| Founded | — | 2015 | 2017 | — |
| Maker | — | — | — | — |
| Verdict | Amplemarket's real differentiator isn't the AI copilot, it's the deliverability stack bolted onto the sequencing tool — domain health monitoring, mailbox warmup, and spam checking that most outreach platforms leave to a... |
Apollo.io is an all-in-one B2B sales platform pairing a large contact and company database (270M+ contacts) with AI-assisted prospecting, enrichment, sequencing, and outreach. Its value is strong relative to stitching to... |
Clay is a powerful GTM data-enrichment and automation workspace that pulls from 150+ premium sources in one place, layers AI research via Claygent, and lets teams build spreadsheet-style enrichment and outreach workflows... |
Cognism's reputation rests on one thing done well: mobile phone accuracy. Its "Diamond Data" numbers are human-verified, operators literally call to confirm, and users report connect rates two to three times higher than... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.