Adobe Firefly vs Google Imagen
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Adobe Firefly
Adobe's commercially-safe AI studio for image, video and audio
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Google Imagen
Google's Imagen 4 image models — deprecated, retiring August 2026
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| RECATOOLS Score | 7.8 / 10 | 6 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Subscription | Paid |
| Free tier | 25 generative credits per month via firefly.adobe.com | Limited access via Google AI Studio |
| Paid from | Standard $9.99/mo (2,000 credits); Pro $19.99/mo (4,000 credits); higher tiers to $139.91/mo | $0.02-$0.08 per image (Vertex AI) |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✗ |
| Users | ~41M Creative Cloud subscribers; Firefly used to generate 22B+ assets by April 2025 | 100m+ via Google products |
| Founded | 2023 | 2022 |
| Maker | Adobe Inc. | Alphabet / Google |
| Verdict | Firefly has grown from a cautious image generator into Adobe's whole AI studio: Image Model 5, video and audio generation, and partner models from Google, OpenAI, Runway and Black Forest Labs, all inside one credit syste... |
Imagen is now a sunset product. Google deprecated the whole family: Firebase access closed in June 2026, and the Gemini API endpoints shut down on August 17, 2026, with gemini-3.1-flash-image (Nano Banana 2) the recommen... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.