Cometly
Ties ad spend to Stripe revenue for B2B SaaS marketers
Overview
Cometly is a marketing attribution platform for B2B SaaS: pixel and server-side tracking, multi-touch attribution, Conversion APIs for seven ad platforms, an AI agent and 70+ integrations, with CRM sync, an API and an MCP server on Enterprise. Quote-based pricing on monthly pageviews; no free trial.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Pixel and server-side tracking
- Multi-touch attribution and account journeys
- Conversion API, AI Ads Manager, Agent
- 70+ integrations
- CRM & warehouse sync, Snowflake and BigQuery
- Cometly API and MCP
- Dedicated solutions engineer and success manager
- Custom features and integrations
What you can produce with Cometly
- Server-side and pixel tracking
- Conversion API for Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat
- Multi-touch attribution and account journeys
- CAC, ROAS and LTV by source
- AI agent for querying attribution data
- 70+ integrations, webhooks and Zapier
- API, warehouse sync and MCP server (Enterprise)
Cometly does one job for B2B SaaS marketers: connect ad clicks to signups and revenue so you can see real acquisition cost and return by channel, and feed those conversions back to Meta, Google, LinkedIn and others to improve their targeting. The tracking is server-side as well as pixel-based, and an AI agent answers questions about the data. Pricing is now quote-only and based on your site's pageviews rather than ad spend, with no free trial, so you need a sales conversation to know the cost. Its API, warehouse sync and MCP server are Enterprise-only, and SOC 2 is still in progress. A sensible option for SaaS teams spending meaningfully on paid acquisition; smaller teams may find Google Analytics with offline conversions enough.
What we found
Cometly is a marketing attribution platform for business-to-business software companies: a tracking pixel and server-side tracking follow visitors from ad click to signup and revenue, so teams can see customer acquisition cost, return on ad spend and lifetime value by channel, campaign and account. It sends conversions back to ad platforms through the Conversion APIs of Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, offers multi-touch attribution models, account journeys, audiences, an AI ads manager and an agent that answers questions about attribution data in plain language, and connects to more than 70 tools, with webhooks and Zapier for the rest. Enterprise customers add CRM and data-warehouse sync, Snowflake and BigQuery support, the Cometly API and an MCP server for Claude, ChatGPT or Cursor, currently read-only in beta.
The company, Comet LLC trading as Cometly, is based in Newtown, Pennsylvania; it was founded by Grant Cooper and Matt Pattoli and has a team of about ten. It says it tracks more than $2 billion in ad spend and names ClickFunnels, Trainual, Design Pickle and IndeVets among customers. Data is hosted in US regions, and its SOC 2 audits are in progress rather than complete.
Pricing changed in 2026 and is no longer tied to ad spend as earlier descriptions said. There are two plans, Core and Enterprise, both quoted and priced on a site's monthly pageviews; accounts that exceed their allowance move up automatically. Paying annually saves 20%. There is no free plan or free trial, and Cometly publishes no prices on the page itself. Enterprise adds a dedicated solutions engineer and success manager, more pageviews and AI credits, and custom features and integrations.
We could not read G2 reviews today; Cometly cites a 4.9 rating there. For B2B SaaS marketers running paid acquisition across several ad platforms, it is a focused attribution tool; ask for a quote based on your traffic before comparing it with Hyros or HockeyStack.
Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.
About this listing
This entry was compiled from publicly available data including Cometly's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Cometly unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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