Cometly
Ties ad spend to Stripe revenue for B2B SaaS marketers
Overview
A marketing attribution platform that connects ad spend across Meta, Google and other channels to actual revenue via server-side tracking and Stripe. Built for B2B SaaS teams who find native ad-platform reporting incomplete.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 13 Jul 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- Quote scales with ad spend
- Full attribution + integrations
- Higher volume + priority support
- Custom onboarding
What you can produce with Cometly
- Server-side + pixel tracking
- Conversion API for Meta and Google
- Stripe revenue attribution
- CAC, ROAS and LTV by source
- 70+ integrations
- Webhooks and MCP server
- AI assistant for querying data
ASEAN Perspective
Cometly in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Cometly earns its keep when native ad-platform numbers stop adding up. Server-side tracking and a Conversion API feed cleaner conversion signals back to Meta and Google, and tying the whole chain to Stripe revenue lets you see CAC, ROAS and LTV by source rather than by last click. Marketers on G2 rate it 4.8 across 35 reviews, mostly for fast setup and reporting they trust. The plumbing runs deep for a tool this size — webhooks, 70-plus integrations, even an MCP server for agent workflows. Two things to weigh: pricing is quote-only and scales with ad spend, so budget-conscious teams can't self-serve, and support draws the sharpest complaints, especially billing snags and tracking that breaks after you change your setup. Fine for a data-led SaaS team; frustrating if you need hand-holding.
What people say
Marketers reviewing Cometly on G2 give it 4.8 out of 5 across 35 verified reviews, a high mark in a category where attribution accuracy is notoriously hard to prove. The recurring praise: setup is quick, the tracking holds up, and the reporting is clear enough to make ad-spend decisions from directly.
The specific wins users name are around ad attribution when Meta or Google reporting feels incomplete — better event-match scores, cleaner campaign data, and clearer visibility across the customer journey. Server-side tracking and the Conversion API get cited as the reason numbers look healthier after switching. Teams running significant paid budgets tend to be the happiest, since the tool's value scales with spend.
The complaints cluster in a few places. Support is the sharpest: reviewers describe slow responses, which stings on a tool wired directly into live ad spend and campaign calls. Billing disputes come up more than you'd expect. And tracking can break after configuration changes, forcing re-setup — a real cost when a broken pixel means blind spending. Reviewers with complex tech stacks also note setup takes longer than the marketing implies.
On pricing there's no public rate card. Cometly ties cost to monthly ad spend and routes everyone through sales. Its own plan framing pegs Professional at businesses under $500K/month in ad spend and Enterprise at over $5M/year. Third-party writeups report real-world starting points around $199–$500/month for smaller teams and $500–$1,000/month mid-tier, but those figures aren't confirmed on the official page.
For a SaaS marketing team that already trusts its own data and wants attribution that survives iOS privacy changes and cookie loss, Cometly is a credible pick. Teams that need responsive support or transparent, self-serve pricing should test the sales and onboarding experience before committing.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Cometly's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Cometly unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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