Albato

Low-cost no-code automation, AI agents and white-label embedded integrations

Agents & Automation Freemium Has API
Researched · Published · Reviewed
RECATOOLS Score
7.4 / 10
Capability
7
Value for money
9
Ease of use
8
ASEAN readiness
6.5
API quality
7.5
Founded
2019
HQ
Setúbal, Portugal
Users
Widely adopted automation platform; vendor cites a large global user base
Launched
2019 (public SaaS launch)
Developer
Mikhail Fedorinin (Founder & CEO)

Overview

Albato is a no-code integration and automation platform that connects more than 1,000 apps through trigger-and-action workflows, with AI Agent steps running on OpenAI, Gemini, DeepSeek or its own model. Plans are priced separately from transaction packages, starting free. Albato Embedded lets SaaS companies offer the same integrations, AI agents and an MCP gateway under their own brand.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 14 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
$0
100 transactions a month
  • 5 active automations, 2 steps each
  • Unlimited apps and connections
  • 7-day logs, 15-minute updates
Teams (coming soon)
$65/month billed annually ($93 monthly)
From 5,000 transactions
  • 5 team seats with roles and invitations
  • Shared workspaces and projects
  • Priority support, 3-minute updates
Custom
Contact sales
Flexible transaction limits
  • Dedicated customer success manager
  • Agreement sign and SLA support
  • 60-day logs, 1-minute updates
Embedded Starter
From $3,000/month
White-label integrations for SaaS teams of up to 10
  • Unlimited API calls
  • 5M transactions a month
  • Embeddable integrations with usage dashboard
Embedded Pro
From $5,000/month
Full white-label for SaaS products
  • AI agents and MCP
  • Headless API and custom app development
  • Dedicated team and Slack hotline

Use cases

Automating CRM updates by routing new leads from web forms or ad platforms directly into HubSpot or Salesforce without manual entry. Building AI-assisted customer support pipelines that triage incoming tickets with Claude or ChatGPT and push categorised cases to helpdesk tools. Connecting e-commerce platforms (Shopify, WooCommerce) to marketing automation tools (Mailchimp, ActiveCampaign) for abandoned-cart or post-purchase sequences. SaaS companies embedding white-label integration menus into their product so customers can connect third-party apps without leaving the platform. Content teams auto-generating and scheduling social media posts via Gemini or ChatGPT when new blog articles are published in their CMS.

What you can produce with Albato

  • No-code automations connecting 1,000+ apps through triggers and actions
  • AI Agent steps that choose actions using OpenAI, Gemini, DeepSeek or Albato's built-in AI
  • Custom app connections through webhooks, an API and the Apps integrator
  • Data migration and automatic replay of failed runs on Pro and above
  • White-label integrations and AI agents embedded in a SaaS product by iFrame, API or MCP
  • A single MCP gateway exposing 1,000+ app connectors to AI agents
  • Execution logs kept from 7 to 60 days depending on plan
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ASEAN Perspective

Albato in Southeast Asia

Albato's Euro-centric integration library covers mainstream business SaaS well but has limited native connectors for ASEAN-regional platforms such as Lazada, Shopee, GrabPay, or local CRM and ERP tools common in Singapore, Indonesia, Malaysia, and the Philippines. Its competitive pricing (free tier plus $15/month Pro) is attractive for Southeast Asian SMBs and agencies where budgets are tighter than in Western markets. The platform operates from Nicosia, Cyprus with no disclosed regional data centres in APAC, so latency and data-residency requirements under PDPA or Indonesia's PDP Law should be evaluated. The white-label Embedded iPaaS is a meaningful opportunity for ASEAN SaaS startups wanting to ship native integrations quickly without building in-house.

RECATOOLS Verdict

Albato is good value for small teams: unlimited automations and steps on Pro from $15 a month billed annually, a free plan for testing, and AI Agent steps that can use your own OpenAI, Gemini or DeepSeek key. Splitting the plan from the transaction package makes cost track usage, though overage runs 50% above the included rate until you resize the package.

The library is smaller than the largest rivals', the Teams plan is still coming soon, and the business now leans toward its embedded product for SaaS vendors, from $3,000 a month. SOC 2 Type 2 is in place and ISO 27001 is not yet. Best for SMBs and agencies watching their automation bill.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Albato is a no-code automation platform that links more than 1,000 apps through trigger-and-action workflows, aimed at freelancers, small teams and agencies that find per-task automation pricing elsewhere hard to justify. Its about page says the company is based in Portugal and led by founder and chief executive Mikhail Fedorinin, with more than 100 employees and 500,000 active users. Contracts are signed with Albato Limited, a Cyprus company, or with affiliates in Brazil and the UAE. Earlier versions of this page called Albato bootstrapped and headquartered in Nicosia; the first claim could not be traced, and the vendor now names Portugal as its base.

Pricing separates the plan from the volume. The free plan allows five active automations of two steps each and 100 transactions a month, with 15-minute polling. Pro costs $15 a month billed annually or $22 monthly for 1,000 transactions, with unlimited automations and steps, five-minute updates, AI Agents and 30-day logs, and larger transaction packages run up to 2 million a month. A Teams plan at $65 a month annually is still marked coming soon, while Custom adds one-minute updates and 60-day logs. A transaction is any step after the trigger, and once a package runs out extra transactions cost 50% more than included ones, a rate Albato calls temporary.

The company now leads with Albato Embedded, which lets SaaS products ship its integrations and AI agents under their own brand through an iFrame, an API or a white-label MCP gateway. Embedded Starter begins at $3,000 a month and Pro at $5,000.

AI Agent steps run on OpenAI, Google Gemini, DeepSeek or Albato's built-in model. Albato says it holds SOC 2 Type 2 with an annual audit and is working toward ISO 27001. The trade-offs are a smaller connector library than the largest rivals and a free allowance that suits testing a workflow rather than running one.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Notable facts

  • Albato processes over 300 million automation tasks per month across its user base as of 2025.
  • The platform was bootstrapped from day one — Albato has raised no external venture funding and grew entirely on product-led growth.
  • Albato's white-label Embedded iPaaS lets SaaS companies go live with native integrations in weeks rather than the typical 6–9 months required when building in-house.
  • Albato launched a Universal MCP (Model Context Protocol) server in 2025, positioning a single endpoint that gives AI agents access to 1,000+ pre-built app connectors.

Frequently asked questions

Yes. Albato has built-in connectors for ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Grok (xAI), and DeepSeek, allowing you to wire any of these LLMs into multi-step automation workflows without code. You can trigger AI text generation, summarisation, or classification as an action within any automation.
Albato's Pro plan starts at $15/month (billed annually) and includes unlimited automations with up to 2 million transactions per month. Zapier's comparable tiers typically run 60–80% more expensive at similar task volumes. The Albato free tier is limited to 100 transactions, however, while Zapier's free tier allows 100 tasks — similarly restrictive.
Yes. Albato Embedded iPaaS is a separate product (from $1,500/month) that allows SaaS companies to embed Albato's entire integration library into their own product under a custom brand, delivered via iFrame or headless API. It now also includes a Universal MCP server for AI-agent workflows.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Albato's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Albato unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

For the latest details, please refer to Albato directly →

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