Gemini: pricing, scale and the assistant
Google's assistant at a billion users and falling prices — what the numbers count, and what they leave out.
Edits work on a copy and new albums start private, both sensible. Neither describes what the agent reads, and search and curation are read operations over everything.
4 Sep 2026 Pichai Promised Gemini 3.5 Pro in June. Google Shipped Three Flash Models.Alphabet entered September on its longest monthly losing streak since 2015. Flash is the small tier, and shipping three of them is not the flagship investors were told about.
15 Aug 2026 Gemini 3.7 Flash Is Half the Price. Until 31 December.Google's new coding and agent model costs US$0.75 per million input tokens, half what its three-week-old predecessor launched at. The rate is introductory and expires on 31 Decembe...
13 Aug 2026 Gemini Reached a Billion People. Google Did Not Say How Many Pay.Google's assistant crossed a billion monthly actives on 11 August. The composition is more interesting than the total: about 63 per cent interact by voice, and 150 million images a...
8 Aug 2026 Hassabis Steps Back. The Change That Matters Is a Reporting Line.Demis Hassabis is no longer chief executive of Google DeepMind. The consequential change is below him: Koray Kavukcuoglu becomes senior vice-president reporting directly to Sundar...
26 Jul 2026 Google Cut Gemini Flash’s Output Price by a Sixth — the Compounding Claim Is BiggerGemini 3.6 Flash drops output pricing to US$7.50 per million while input stays put. Paired with a claimed 17% cut in output tokens, the effective saving is closer to a third — if t...
20 May 2026 Google Bets the Gemini App on Agents With 3.5 Flash and 24/7 Spark AssistantAt Google I/O 2026, Gemini 3.5 Flash shipped with 4× the speed of frontier rivals and a new agent called Spark that runs 24/7 across Gmail and Sheets. What it means for enterprise...