Synthesia

Enterprise AI video creation with avatars

Video & Audio Freemium Has API
Researched · Published · Reviewed
RECATOOLS Score
8.3 / 10
Capability
8.5
Value for money
7
Ease of use
8.5
ASEAN readiness
7
API quality
7
Founded
2017
HQ
London, UK
Users
60,000+ companies
Launched
Founded 2017 (public debut 2018)
Developer
Victor Riparbelli, Steffen Tjerrild, Matthias Niessner, Lourdes Agapito

Overview

Synthesia turns scripts into presenter-led video with no camera or actor — pick from 240+ avatars in 160+ languages. It says more than 90% of the Fortune 100 now use it, up from over 60% a year earlier; a free Basic plan (now 1,200 credits a month) and an AI Playground with Veo 3.1 and Sora 2 both arrived in late 2025.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 28 Sep 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
$0
1,200 credits/mo (~10 min of video)
  • 9 AI avatars
  • No card required
  • AI chat support
Starter
$29/mo
$18/mo if billed yearly
  • 1,200 credits/mo, or 14,500 a year on annual billing
  • 125+ avatars, 3 personal avatars
  • Watermark removal
Enterprise
Custom
Unlimited minutes, SSO/SCORM
  • 240+ avatars
  • Dedicated CSM
  • SAML/SSO

Use cases

Corporate video creation Training content Multilingual video

What you can produce with Synthesia

  • A multilingual employee onboarding video in 30+ languages using a single script, without hiring translators or reshooting footage
  • A product training course exported as a SCORM package (Enterprise plan only) for upload directly into an LMS such as Cornerstone, Docebo, Canvas, or Moodle, complete with an on-screen AI presenter
  • A 60-second software walkthrough combining screen-recorded UI footage overlaid with an AI avatar presenter, produced without a camera or microphone
  • A branded sales enablement video featuring a custom personal avatar of a company spokesperson, replicating their voice and likeness
  • A policy-update announcement video updated in minutes by editing only the script — no re-recording or re-editing the whole video
  • A multilingual marketing explainer video with localised voiceover and subtitles generated from one master script, targeting APAC markets in Japanese, Mandarin, Bahasa, and other regional languages
  • A library of 100+ consistent internal communications videos (HR updates, IT notices, leadership messages) produced at scale without booking studio time
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RECATOOLS Verdict

Synthesia turns scripts into presenter-led video without a camera or actor: pick from 240+ stock avatars (or clone your own), choose from 160+ languages and 1,000+ voices, and export in minutes. It has become the default for corporate training and internal comms — used, by its own count, by more than 90% of the Fortune 100 and over 50,000 companies overall, and backed by a $4B valuation after a $200M Series E in January 2026 led by GV, with Nvidia's venture arm participating. The multilingual reach is a genuine advantage for teams localizing training content across markets. Avatars still read as slightly synthetic on high-emotion or marketing-hero content, lower tiers cap you at 10-30 minutes of video a month, and reviewers report AI moderation sometimes rejecting legitimate medical or compliance scripts outright. Built for scalable talking-head training video, not cinematic or highly expressive work.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

$4 billion — Synthesia's valuation after a $200M Series E in January 2026, led by Google Ventures with Nvidia's NVentures and existing backers Accel and Kleiner Perkins piling in, roughly double the $2.1B mark from a year earlier, and it lines up with a company now past $150M in annual recurring revenue.

The reviews back up the growth. G2 has it at 4.6 out of 5 across 2,809 reviews; Trustpilot sits lower, at 3.9 out of 5 from 1,823 reviews. Users consistently point to the no-camera, no-actor workflow — write a script, pick an avatar, export a finished 1080p video in minutes — plus SCORM/LMS integration that slots straight into existing corporate training stacks. The company says it counts more than 90% of the Fortune 100 and 95% of the DAX 40 as customers, including SAP and Merck KGaA.

The gripes cluster around control rather than quality: minute caps on cheaper tiers — ten minutes of video a month on Basic and Starter, 30 on Creator — push heavy users toward pricier plans fast, AI content moderation sometimes flags legitimate healthcare or compliance scripts and rejects them outright, and pronunciation on less common names or technical terms can need manual correction. Renders occasionally fail outright, and support response times stretch out on smaller accounts. HeyGen has closed some of the realism gap on avatars, and long-form talking-head video can still tip into uncanny-valley territory in a way a real presenter wouldn't.

For enterprise L&D and internal comms at scale, it's still the category benchmark; budget-conscious solo creators will feel the credit caps faster.

Synthesia was founded in 2017 and is based in London, though it says about half its revenue now comes from the US. In April 2026 it reported net revenue retention above 140% and opened offices in Austin and Berlin. Enterprise adds unlimited video minutes, SCORM export and one-click translation into more than 80 languages.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

Notable facts

  • Synthesia was used by the UK government to produce public health videos during COVID-19 in over 30 languages simultaneously — a task that would have taken months to film traditionally.
  • The company was founded by academics who published the first deepfake detection research, then pivoted to building authorised avatar technology for enterprise.
  • Synthesia avatars speak with natural pauses, breaths, and micro-expressions — trained on professional actors who consented to having their likenesses digitised.

Frequently asked questions

A demo video is available for free. Paid plans start at $29/month for regular video production.
140+ languages, making it one of the broadest multilingual video platforms available.
Yes. Enterprise plans support custom avatar creation from a short filming session.
Yes. It is widely used for compliance, onboarding, and process training videos in regulated industries.
Yes. The API allows programmatic video generation for automated content pipelines.

About this listing

Researched on
Published on
Last reviewed

This entry was compiled from publicly available data including Synthesia's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Synthesia unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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