Synthesia

Enterprise AI video creation with avatars

Video & Audio Subscription Has API
Researched · Published · Reviewed
RECATOOLS Score
8.3 / 10
Capability
8.5
Value for money
7
Ease of use
8.5
ASEAN readiness
7
API quality
7
Founded
2017
HQ
London, UK
Users
60,000+ companies
Launched
Founded 2017 (public debut 2018)
Developer
Victor Riparbelli, Steffen Tjerrild, Matthias Niessner, Lourdes Agapito

Overview

Synthesia turns scripts into presenter-led video with no camera or actor — pick from 240+ avatars in 160+ languages. Now used by roughly 90% of the Fortune 100 (up from ~60% a year earlier); a free Basic plan (1,200 credits/mo) and an AI Playground with Veo 3.1/Sora 2 access were both added in 2026.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 11 Jul 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Free
$0
1,200 credits/mo (~10 min of video)
  • 9 AI avatars
  • No card required
  • Chat support
Starter
$29/mo
$18/mo if billed yearly
  • 14,500 credits/yr
  • 125+ avatars, 3 personal avatars
  • Watermark removal
Creator
$89/mo
$64/mo if billed yearly
  • 44,000 credits/yr
  • 180+ avatars, API access
  • Interactive video
Enterprise
Custom
Unlimited minutes, SSO/SCORM
  • 240+ avatars
  • Dedicated CSM
  • SAML/SSO

Use cases

Corporate video creation Training content Multilingual video

What you can produce with Synthesia

  • A multilingual employee onboarding video in 30+ languages using a single script, without hiring translators or reshooting footage
  • A product training course exported as a SCORM package (Enterprise plan only) for upload directly into an LMS such as Cornerstone, Docebo, Canvas, or Moodle, complete with an on-screen AI presenter
  • A 60-second software walkthrough combining screen-recorded UI footage overlaid with an AI avatar presenter, produced without a camera or microphone
  • A branded sales enablement video featuring a custom personal avatar of a company spokesperson, replicating their voice and likeness
  • A policy-update announcement video updated in minutes by editing only the script — no re-recording or re-editing the whole video
  • A multilingual marketing explainer video with localised voiceover and subtitles generated from one master script, targeting APAC markets in Japanese, Mandarin, Bahasa, and other regional languages
  • A library of 100+ consistent internal communications videos (HR updates, IT notices, leadership messages) produced at scale without booking studio time
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ASEAN Perspective

Synthesia in Southeast Asia

ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).

RECATOOLS Verdict

Synthesia turns scripts into presenter-led video without a camera or actor: pick from 240+ stock avatars (or clone your own), choose from 160+ languages and 1,000+ voices, and export in minutes. It's become the default for corporate training and internal comms — used by roughly 90% of the Fortune 100 and 65,000-plus companies overall, backed by a $4B valuation after a $200M Series E in January 2026 from Google Ventures and Nvidia's venture arm. The multilingual reach is a genuine advantage for teams localizing training content across markets. Avatars still read as slightly synthetic on high-emotion or marketing-hero content, lower tiers cap you at 10-30 minutes of video a year, and AI moderation sometimes rejects legitimate medical or compliance scripts outright. Built for scalable talking-head training video, not cinematic or highly expressive work.

Independent AI-assisted assessment by RECATOOLS.

What people say

$4 billion — Synthesia's valuation after a $200M Series E in January 2026, led by Google Ventures with Nvidia's NVentures and existing backers Accel and Kleiner Perkins piling in, roughly double the $2.1B mark from a year earlier, and it lines up with a company now past $150M in annual recurring revenue.

The reviews back up the growth. G2 has it at 4.7 out of 5 across 2,375 reviews; Trustpilot sits lower but still solid at 4.0 out of 5 from 1,700-plus reviews. Users consistently point to the no-camera, no-actor workflow — write a script, pick an avatar, export a finished 1080p video in minutes — plus SCORM/LMS integration that slots straight into existing corporate training stacks. The company now counts roughly 90% of the Fortune 100 and 95% of the DAX 40 as customers, including SAP and Merck.

The gripes cluster around control rather than quality: restrictive minute caps on cheaper tiers push heavy users toward pricier plans fast, AI content moderation sometimes flags legitimate healthcare or compliance scripts and rejects them outright, and pronunciation on less common names or technical terms can need manual correction. Renders occasionally fail outright, and support response times stretch out on smaller accounts. HeyGen has closed some of the realism gap on avatars, and long-form talking-head video can still tip into uncanny-valley territory in a way a real presenter wouldn't.

For enterprise L&D and internal comms at scale, it's still the category benchmark; budget-conscious solo creators will feel the credit caps faster.

Summary of public user & expert reviews, compiled by RECATOOLS.

Notable facts

  • Synthesia was used by the UK government to produce public health videos during COVID-19 in over 30 languages simultaneously — a task that would have taken months to film traditionally.
  • The company was founded by academics who published the first deepfake detection research, then pivoted to building authorised avatar technology for enterprise.
  • Synthesia avatars speak with natural pauses, breaths, and micro-expressions — trained on professional actors who consented to having their likenesses digitised.

Frequently asked questions

Is Synthesia free?
A demo video is available for free. Paid plans start at $29/month for regular video production.
How many languages does Synthesia support?
140+ languages, making it one of the broadest multilingual video platforms available.
Can I create a custom avatar of myself?
Yes. Enterprise plans support custom avatar creation from a short filming session.
Is Synthesia suitable for compliance training?
Yes. It is widely used for compliance, onboarding, and process training videos in regulated industries.
Does Synthesia have an API?
Yes. The API allows programmatic video generation for automated content pipelines.

About this listing

Researched on
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Last reviewed

This entry was compiled from publicly available data including Synthesia's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Synthesia unless explicitly stated.

Data accuracy

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