Gumloop
Visual no-code canvas for AI-native workflow automation
Overview
A drag-and-drop builder that chains AI steps, scrapers and app integrations into automated workflows. Sits between Zapier-style automation and full agent builders, aimed at ops, marketing and small teams.
Pricing
Pricing shown for reference only. These figures reflect RECATOOLS research as of 13 Jul 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.
- 5,000 credits/mo
- Full canvas builder
- Community support
- 20,000+ credits/mo
- BYO API keys
- 20% off annual
- Custom credits
- Advanced security & SSO
- Dedicated support
What you can produce with Gumloop
- Drag-and-drop visual workflow canvas
- AI model steps as first-class nodes
- Web scraping and unstructured-data extraction
- Document processing pipelines
- Bring-your-own API keys (cuts node credit cost)
- Prebuilt automation templates
- Scheduled and triggered runs
- Third-party app integrations
ASEAN Perspective
Gumloop in Southeast Asia
ASEAN-region availability and pricing notes coming soon. Drop the editorial team a note via /contact/ if you can supply local context (Singapore/Malaysia/Indonesia/Thailand/Vietnam).
Gumloop is the automation canvas for people who want AI baked in rather than bolted on. You wire nodes together on a visual board, mix in scrapers, document processing and model calls, and drop in your own API keys when you want to cut cost or reach a service Gumloop doesn't natively support. The free tier is generous enough to actually trial real work, and reviewers consistently prefer its AI-native feel to Zapier for content and data tasks. The friction is the learning curve: you have to think in logic and systems, not clicks, so the first few builds feel harder than a simple trigger-action tool. Credit-based pricing is the other watch-out, advanced and expert model nodes burn far more credits than simple ones, so heavy flows can get pricey unless you bring your own keys. Cloud SaaS, English-only, no ASEAN-specific features but usable anywhere. Good pick for a small team automating research, extraction and content.
What people say
Gumloop was founded in April 2023 by McGill classmates Max Brodeur-Urbas and Rahul Behal, originally under the name AgentHub, and went through Y Combinator's Winter 2024 batch before renaming to sound friendlier to non-developers. The company, Vancouver-founded and later relocated to Silicon Valley, has raised quickly: a $3.1M seed from First Round Capital in July 2024, a $17M Series A led by Nexus Venture Partners in January 2025, and a $50M Series B led by Benchmark in March 2026, putting total disclosed funding around $70.6M.
The product is a drag-and-drop workflow canvas that leans on AI as a first-class node, so it's pitched at document processing, unstructured-data extraction, web scraping and content generation inside a single pipeline rather than as add-ons. Reviewers on G2 and Product Hunt give it roughly four stars.
What people like: the visual canvas genuinely lowers the bar for building complex automations without code, even for teams without engineers, and the AI-native design is repeatedly called a better experience than Zapier for these workloads. The support team also draws praise for patiently helping users get flows working.
What people flag: getting proficient takes real effort because you have to think in logic and systems, so initial setup feels complex. Customization has limits too, deeper integrations and specific UI tweaks feel more restricted than on dedicated automation products.
Cost is the practical gotcha. Gumloop meters credits by node complexity: simple actions cost 1-3 credits, a standard AI model call about 2, advanced models around 20, and expert models 30 or more per call. Bringing your own API keys drops most AI nodes to just 1 credit, which the vendor says can cut costs by up to 95% on advanced nodes, so heavy users should plan to BYO keys.
Current pricing is simple: a free plan with 5,000 credits a month, a Pro plan at $37/month with 20,000+ credits, and custom Enterprise pricing, with 20% off on annual billing. That makes Pro competitive for AI-heavy batch automations, though credit burn on large or frequent workflows remains the thing to model before committing.
Summary of public user & expert reviews, compiled by RECATOOLS.
About this listing
This entry was compiled from publicly available data including Gumloop's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Gumloop unless explicitly stated.
Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.
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