UserTesting vs Entropik (Decode)
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
UserTesting
Video-based user research with AI analysis and a global participant pa...
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Entropik (Decode)
Emotion AI, eye tracking and AI interviews for consumer and UX researc...
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| RECATOOLS Score | 7.4 / 10 | 6.3 / 10 |
| Capability | — | |
| Value for money | — | |
| Ease of use | — | |
| ASEAN readiness | — | |
| API quality | — | |
| Pricing | Enterprise | Freemium |
| Free tier | No free plan. One free prewritten test (a single video of a real person reviewing your URL), trials on request, free access for qualifying schools and charities | Free plan: 1 researcher seat, 100 responses a month, up to 3 active studies, emotion AI on 10 responses per study, 5 lifetime creative scans |
| Paid from | Custom quote (annual); Vendr reports a $41,200/yr median across 359 purchases | Enterprise quoted on request (25 researcher seats; extra seats $1,500/year) |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✓ |
| Users | 3,000+ customers, 75 of Fortune 100 | — |
| Founded | 2007 | 2016 |
| Maker | Thoma Bravo | — |
| Verdict | UserTesting remains the best-known platform for fast, video-based feedback from real users, with a large global panel, a broad set of research methods and AI that cuts analysis time. It is expensive and entirely quote-ba... |
Decode's pitch is consolidation: consumer surveys, AI-moderated interviews, usability tests, eye tracking and predictive creative testing on one platform, with emotion signals layered on top. The new free plan, with 100... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.