Twelve Labs vs Google Cloud Video Intelligence
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Twelve Labs
API that indexes video by what happens in it, not filenames
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GV Google Cloud Video Intelligence Per-minute video annotation from Google Cloud — labels, objects, speec... Visit | |
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| RECATOOLS Score | 7.6 / 10 | 7.9 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Freemium | Usage_based |
| Free tier | — | 1,000 units of video metadata analysis a month |
| Paid from | — | $0.10/min (label detection) |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✗ |
| Users | — | — |
| Founded | 2021 | — |
| Maker | — | |
| Verdict | Twelve Labs is the sharpest dedicated video-understanding API on the market right now, and the money agrees: a $100M Series B closed July 1, 2026, co-led by NEA and Naver Ventures with Amazon, Radical Ventures and Korea... |
The dependable default. Published per-minute pricing, a free monthly allowance and no sales call means you can cost and prototype a video annotation pipeline in an afternoon — which quote-only competitors cannot offer.It... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.