Twelve Labs vs Google Cloud Video Intelligence

A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.

Twelve Labs API that indexes video by what happens in it, not filenames Visit Google Cloud Video Intelligence Per-minute video annotation from Google Cloud — labels, objects, speec... Visit
RECATOOLS Score 7.6 / 10 7.9 / 10
Capability 8 7.5
Value for money 7 7.5
Ease of use 7 8
ASEAN readiness 6 8
API quality 8.5 8.5
Pricing Freemium Usage_based
Free tier 1,000 units of video metadata analysis a month
Paid from $0.10/min (label detection)
Has API
Open source
Free to use
Users
Founded 2021
Maker Google
Verdict

Twelve Labs is the sharpest dedicated video-understanding API on the market right now, and the money agrees: a $100M Series B closed July 1, 2026, co-led by NEA and Naver Ventures with Amazon, Radical Ventures and Korea...

The dependable default. Published per-minute pricing, a free monthly allowance and no sales call means you can cost and prototype a video annotation pipeline in an afternoon — which quote-only competitors cannot offer.It...

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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.