TwelveLabs vs Google Cloud Video Intelligence
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
TwelveLabs
Video understanding models that search and analyse what happens in vid...
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GV Google Cloud Video Intelligence Google's per-minute video annotation API, deprecated and closing in Se... Visit | |
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| RECATOOLS Score | 7.6 / 10 | 7.9 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Freemium | Usage_based |
| Free tier | Free plan: 10 hours (600 min) shared across indexing and analysis, 90-day index retention, up to 100 videos per index, no credit card required | First 1,000 minutes of each feature free every month, stored and streamed video counted separately; new Google Cloud customers also get up to $300 in credits |
| Paid from | Pay-as-you-go: indexing $2.50 per video hour | $0.10/min (stored-video label detection, after 1,000 free minutes a month) |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✓ |
| Users | — | — |
| Founded | 2021 | 2017 |
| Maker | Independent (Twelve Labs Inc.) | |
| Verdict | TwelveLabs is one of the most capable specialists in video understanding, with strong search and analysis models, clear usage pricing and fresh funding behind a move into agents and apps. Models change quickly — Pegasus... |
Do not start a new project on it. Google deprecated the Video Intelligence API on 14 September 2026 and will shut it down on 14 September 2027, pointing users to its Gemini models. Until then it still does what it always... |
| Full review → | Directory listing → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.