Surfer SEO vs Frase
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Surfer SEO
AI-powered on-page SEO and content optimization platform that reverse-...
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Frase
Rank on Google. Get cited by AI. Frase combines SERP research, brief g...
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| RECATOOLS Score | 8.2 / 10 | 7.8 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Freemium | Freemium |
| Free tier | Free Keyword Surfer browser extension; no free core plan | 7-day full-access trial (no credit card required; 5 articles included) |
| Paid from | From $79/mo Essential (billed annually); $175/mo Scale; Enterprise from $999/mo | From $49/mo (Starter, monthly; lower annually) — 1 seat, limited articles/mo |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✗ |
| Users | Surfer reports 45,000+ customers and 800,000+ registered users | Trusted by thousands of content & marketing teams |
| Founded | 2017 | 2016 |
| Maker | Positive Group | Copyrytr (formerly Copysmith) |
| Verdict | Surfer SEO is the market benchmark for data-driven on-page content optimization, and its SERP-reverse-engineering approach delivers measurable ranking improvements for teams willing to trust the data. The Content Editor'... |
Frase earns its reputation as the best-value research-to-brief workflow tool on the market. Its SERP analysis is genuinely best-in-class at this price point — generating a competitive brief in under 30 seconds from live... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.