Pocus vs Apollo.io
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Pocus
Turn product usage and intent signals into pipeline — the AI-native pl...
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Apollo.io
Sales platform with AI-powered prospecting
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| RECATOOLS Score | 7.2 / 10 | 7.3 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Enterprise | Freemium |
| Free tier | None — no free tier or self-serve trial was offered | — |
| Paid from | Custom enterprise quotes (est. $30K-$60K+/yr pre-acquisition); demo required, no self-serve plan | — |
| Has API | ✗ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✓ |
| Users | Used by B2B SaaS revenue teams across mid-market and enterprise (pre-acquisition) | — |
| Founded | 2021 | 2015 |
| Maker | Apollo.io (acquired March 2026) | — |
| Verdict | Pocus built a genuinely differentiated product-led sales category, earning a strong 4.4/5 on G2 (134 reviews) from revenue teams at companies like Asana, Canva, and Monday.com who valued its no-code PQL modelling and AI-... |
Apollo.io is an all-in-one B2B sales platform pairing a large contact and company database (270M+ contacts) with AI-assisted prospecting, enrichment, sequencing, and outreach. Its value is strong relative to stitching to... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.