Backstory (formerly People.ai) vs Clari Forecast (Salesloft) vs Gong vs Aviso AI
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Backstory (formerly People.ai)
People.ai renamed: activity capture that answers deal and forecast que...
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Clari Forecast (Salesloft)
Enterprise revenue forecasting, now a Salesloft product
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Gong
Revenue AI platform built on recorded sales conversations
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Aviso AI
Enterprise revenue platform: forecasting, call intelligence and AI age...
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| RECATOOLS Score | 6.7 / 10 | 7.2 / 10 | 7.7 / 10 | 7 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Custom | Contact | Enterprise | Enterprise |
| Free tier | — | — | — | — |
| Paid from | Quoted on request: a fee per connected customer-facing person plus pooled answer consumption | Custom quote only, no public pricing | Quoted only, per-user licences plus a platform fee scaled to users | Not published — a form on the pricing page returns a custom proposal |
| Has API | ✗ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✗ | ✗ | ✗ |
| Users | — | — | — | — |
| Founded | 2016 | — | 2015 | 2014 |
| Maker | — | Salesloft | — | — |
| Verdict | Backstory, the former People.ai, still earns its place on automatic activity capture: reps stop hand-logging, and the CRM finally reflects who was emailed, called and met on each deal. The April 2026 rename came with a s... |
Clari built the category standard for revenue forecasting and pipeline inspection at enterprise scale, and its waterfall analytics — which deals slipped, pulled in or pushed out — remain what RevOps leaders point to. The... |
Gong is a mature revenue-intelligence platform. It captures calls and emails and turns them into coaching, deal-risk and forecasting signals, and it now adds an Assistant, AI agents and data enrichment on top. Its streng... |
Aviso started as a forecasting engine and has grown into a full revenue suite, so its case is consolidation: forecasting, call intelligence, engagement and customer-success scoring in one contract, with an agent layer an... |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.