Lovart AI vs Canva AI vs Adobe Firefly vs Microsoft Designer
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
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Canva AI
Generative design, writing and image tools built into the Canva editor
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Adobe Firefly
Adobe's AI studio for image, video and audio, wired into Creative Clou...
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Microsoft Designer
Microsoft's free AI design and photo-editing app, on monthly credits
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| RECATOOLS Score | 7.8 / 10 | 7 / 10 | 7.8 / 10 | 7.4 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Freemium | Freemium | Freemium |
| Free tier | Free sign-up advertised ("Get started for free"); the pricing page lists no free plan or credit allowance | Canva Free: up to 20 uses a month of Standard or Premium AI tools, no Ultra AI tools | Free plan with daily generations across image, video and audio, refreshed every day; includes models such as Nano Banana and Luma Ray3.14 | Free with a Microsoft account: a monthly set of AI credits, one used per AI action (the free amount is not stated on the Designer page) |
| Paid from | $19/month (Starter, billed monthly) or $16/month billed annually | S$18/month or S$165/year for Pro, as shown to a Singapore visitor | S$13.39/month incl. GST (Firefly Standard, 2,000 credits, Singapore pricing) | $9.99/month (Microsoft 365 Personal, or $99.99/year) |
| Has API | ✓ | ✗ | ✓ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✓ | ✓ | ✓ |
| Users | 800K+ verified beta users (70 countries, Jul 2025); 10M+ claimed by company (unaudited) | 265m+ monthly active users (end of 2025), 31m paying | ~41M Creative Cloud subscribers; Firefly used to generate 22B+ assets by April 2025 | — |
| Founded | 2025 | 2023 | 2023 | 2022 |
| Maker | Evoken (演语科技) | Canva | Adobe Inc. | Microsoft |
| Verdict | Lovart does more than wrap one model: its agent breaks a brief into steps, picks models for each and lays the results out on an editable canvas, with brand kits that keep a campaign consistent and exports up to layered P... |
Canva AI is the easiest way for a non-designer to go from a prompt to a finished, on-brand asset, because generation happens inside a layout that is already sized and editable. Magic Write, Magic Resize and the backgroun... |
Firefly is the natural choice for anyone already in Creative Cloud: Generative Fill and other standard image features are unlimited on every paid plan, one credit pool covers Adobe's apps, and the model menu now includes... |
Designer is a capable free tool for non-designers: describe an invitation, card or social post and it builds one, and its photo editor handles object removal, restyling and background blur well enough for everyday use. D... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.