lemlist vs Apollo.io vs Instantly.ai
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
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Apollo.io
Sales platform with AI-powered prospecting
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Instantly.ai
High-volume cold-email and outbound-sales platform with AI reply agent...
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| RECATOOLS Score | 7.8 / 10 | 7.3 / 10 | 6.9 / 10 |
| Capability | — | ||
| Value for money | — | ||
| Ease of use | — | ||
| ASEAN readiness | — | ||
| API quality | — | ||
| Pricing | Freemium | Freemium | Subscription |
| Free tier | 14-day free trial (full Multichannel access, no credit card required) | — | Free trial available |
| Paid from | From ~$63/user/month annual (Email Pro); ~$87/user/month annual (Multichannel Expert) | — | Growth plan from ~$30/month |
| Has API | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✓ | ✗ |
| Users | 37,000+ businesses across 100+ countries; ~$53M ARR (mid-2026) | — | 50,000+ sales teams |
| Founded | 2018 | 2015 | 2021 |
| Maker | lempire | — | Nils Schneider, Raul Kaevand |
| Verdict | lemlist is among the most feature-complete multichannel outbound platforms available in 2026, combining email, LinkedIn, calls, WhatsApp, and SMS with genuinely strong AI personalization and built-in deliverability tooli... |
Apollo.io is an all-in-one B2B sales platform pairing a large contact and company database (270M+ contacts) with AI-assisted prospecting, enrichment, sequencing, and outreach. Its value is strong relative to stitching to... |
What this is for: Running high-volume outbound email campaigns with unlimited sending accounts, deliverability warmup, AI reply handling, and lead sourcing. Who this is for: Sales teams, lead-gen agencies, and founders... |
| Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.