lemlist vs Apollo.io

A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.

lemlist AI-powered multichannel sales outreach — email, LinkedIn, calls, Whats... Visit Apollo.io Sales platform with AI-powered prospecting Visit
RECATOOLS Score 7.8 / 10 7.3 / 10
Capability 8.5 7
Value for money 6.5 8
Ease of use 7 7
ASEAN readiness 5.5 6
API quality 7.5 7
Pricing Freemium Freemium
Free tier 14-day free trial (full Multichannel access, no credit card required)
Paid from From ~$63/user/month annual (Email Pro); ~$87/user/month annual (Multichannel Expert)
Has API
Open source
Free to use
Users 37,000+ businesses across 100+ countries; ~$53M ARR (mid-2026)
Founded 2018 2015
Maker lempire
Verdict

lemlist is among the most feature-complete multichannel outbound platforms available in 2026, combining email, LinkedIn, calls, WhatsApp, and SMS with genuinely strong AI personalization and built-in deliverability tooli...

Apollo.io is an all-in-one B2B sales platform pairing a large contact and company database (270M+ contacts) with AI-assisted prospecting, enrichment, sequencing, and outreach. Its value is strong relative to stitching to...

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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.