Gupshup vs ExaWizards exaBase
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Gupshup
WhatsApp-first messaging platform for commerce and support at scale
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| RECATOOLS Score | 6.9 / 10 | 7.4 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Paid | Freemium |
| Free tier | — | 2-week free trial (basic fee and usage waived up to a cap); exaBase Empower up to 6-month free trial |
| Paid from | — | From ¥900/user/month + ¥27/1,000 chars (exaBase Generative AI); Studio pricing on request |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✗ |
| Users | — | 50,000+ users across 550 companies (exaBase Generative AI, July 2024) |
| Founded | — | 2016 |
| Maker | — | ExaWizards Inc. (TSE: 4259) |
| Verdict | Gupshup is infrastructure, not a chatbot demo: it's one of the larger Business Solution Providers sitting between companies and Meta's WhatsApp Business API, handling upwards of 120 billion messages a year for 50,000+ cu... |
exaBase earned Japan's #1 ranking in the Deloitte Tohmatsu MIC FY2023 study across seven categories, and July 2026 brought a rebrand that matches the ambition: exaBase 生成AI is now simply exaBase AI, with autonomous age... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.