Frase vs Jasper vs Scalenut vs Surfer SEO
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Frase
Rank on Google. Get cited by AI. Frase combines SERP research, brief g...
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Jasper
AI content platform for marketing teams — brand voice, campaign creati...
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Scalenut
India-built AI platform combining SEO content briefs, keyword clusteri...
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Surfer SEO
AI-powered on-page SEO and content optimization platform that reverse-...
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| RECATOOLS Score | 7.8 / 10 | 6.6 / 10 | 7.4 / 10 | 8.2 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Paid | Freemium | Freemium |
| Free tier | 7-day full-access trial (no credit card required; 5 articles included) | 7-day free trial | 7-day free trial; no permanent free plan | Free Keyword Surfer browser extension; no free core plan |
| Paid from | From $49/mo (Starter, monthly; lower annually) — 1 seat, limited articles/mo | $39/month (Creator, annual billing) or $49/month (Creator, monthly billing) | Starter $59/mo (~$30/mo billed annually); Plus $89/mo; Pro $199/mo (as of Apr 2026) | From $79/mo Essential (billed annually); $175/mo Scale; Enterprise from $999/mo |
| Has API | ✓ | ✗ | ✗ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✗ | ✗ | ✗ | ✗ |
| Users | Trusted by thousands of content & marketing teams | 100,000 paying customers; 125,000+ marketing AI community members | 1M+ users claimed (2025–2026 website); 300K+ verified end-2022 | Surfer reports 45,000+ customers and 800,000+ registered users |
| Founded | 2016 | 2021 | 2020 | 2017 |
| Maker | Copyrytr (formerly Copysmith) | Dave Rogenmoser, John Philip Morgan, Chris Hull | Mayank Jain, Gaurav Goyal, Saurabh Wadhawan | Positive Group |
| Verdict | Frase earns its reputation as the best-value research-to-brief workflow tool on the market. Its SERP analysis is genuinely best-in-class at this price point — generating a competitive brief in under 30 seconds from live... |
Jasper is a mature AI content platform aimed at marketing teams, layering brand-voice controls, templates, campaign workflows, and an app/agent library on top of foundation models to keep output on-brand and on-process.... |
Scalenut delivers genuine value for content teams that want an end-to-end SEO workflow in one tool. Cruise Mode is a standout: it benchmarks against the top 30 ranking URLs and produces a structured draft in under five m... |
Surfer SEO is the market benchmark for data-driven on-page content optimization, and its SERP-reverse-engineering approach delivers measurable ranking improvements for teams willing to trust the data. The Content Editor'... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.