Lovart AI vs Adobe Firefly

A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.

Lovart AI AI design agent that turns one prompt into a full brand campaign. Visit Adobe Firefly Adobe's commercially-safe AI studio for image, video and audio Visit
RECATOOLS Score 7.8 / 10 7.8 / 10
Capability 9 7
Value for money 7.5 7
Ease of use 7.5 9
ASEAN readiness 6.5 7
API quality 6.5 7
Pricing Freemium Subscription
Free tier Free plan: 500 welcome credits; 100 credits/day refresh; no watermark; personal use only 25 generative credits per month via firefly.adobe.com
Paid from Starter ~$19.93/mo · Basic ~$39.95/mo · Pro ~$89.97/mo · Ultimate ~$159.99/mo (save 20% annual) Standard $9.99/mo (2,000 credits); Pro $19.99/mo (4,000 credits); higher tiers to $139.91/mo
Has API
Open source
Free to use
Users 800K+ verified beta users (70 countries, Jul 2025); 10M+ claimed by company (unaudited) ~41M Creative Cloud subscribers; Firefly used to generate 22B+ assets by April 2025
Founded 2024 2023
Maker LiblibAI (Resonate International Inc. — US entity) Adobe Inc.
Verdict

Lovart backs up its "AI design agent" pitch with real multi-step automation — the MCoT engine chains GPT-4o, Flux Kontext, Kling, Ideogram, and Veo 3 into a single brief-to-campaign workflow, not just one wrapped model....

Firefly has grown from a cautious image generator into Adobe's whole AI studio: Image Model 5, video and audio generation, and partner models from Google, OpenAI, Runway and Black Forest Labs, all inside one credit syste...

Full review → Full review →
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.