InVideo AI vs Lumen5 vs Pictory vs Veed.io
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
InVideo AI
Text-to-video editor for creators
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Lumen5
Article-to-video AI for content marketers
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Pictory
Long-form to short-form video automation
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Veed.io
Browser-based video editor with AI features
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| RECATOOLS Score | 7 / 10 | 6.4 / 10 | 6.8 / 10 | 7.5 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Freemium | Subscription | Subscription |
| Free tier | Free plan includes 2 AI minutes per week with watermarked exports, no commercial rights, and 4 exports per week; unused minutes do not roll over | Free: 5 videos a month, up to 2 minutes each, with a Lumen5-branded outro | Free trial: 3 video projects, watermarked, no credit card required | Not shown as a plan — the page says "Start for free" but lists no free tier |
| Paid from | Paid plans start at $25/month (Plus, billed monthly) or approximately $20/month on annual billing | $29/month (Basic, billed monthly) — $19/month billed yearly | $29/month (Starter) — $25/month billed annually | $20/user/month (Creator, billed monthly) — $10/month billed yearly |
| Has API | ✗ | ✗ | ✓ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✓ | ✗ | ✗ |
| Users | — | — | — | — |
| Founded | 2017 | 2015 | 2019 | 2018 |
| Maker | — | — | — | — |
| Verdict | InVideo AI assembles finished videos from a prompt or script — stock footage, AI voiceover, captions, music — and lets you revise in plain language, which makes it one of the fastest routes to social and faceless-channel... |
Lumen5 is a long-standing text-to-video tool that converts blog posts, scripts, and articles into branded social videos by auto-matching stock footage, captions, and templates. It is genuinely fast for repurposing writte... |
Pictory is an AI video tool that converts scripts, blog articles and long recordings into short, captioned videos using stock footage, auto-highlights and AI voiceover, with no editing skills required. It is genuinely fa... |
Veed.io is a polished browser-based video editor aimed at social and marketing content, with auto-subtitles, AI translation, background removal, eye-contact correction and AI avatars layered on a genuinely easy timeline.... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.