Holistics vs Luzmo
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Holistics
Code-first BI with a programmable semantic layer — self-service analyt...
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Luzmo
Embed white-label dashboards and conversational AI analytics into your...
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| RECATOOLS Score | 8.1 / 10 | 7.8 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Paid | Paid |
| Free tier | No permanent free tier; free trial available on all plans | Free trial via app.luzmo.com/signup; no permanent free tier for production use |
| Paid from | From $800/month (annual, Entry — 10 users, 100 reports) | Starter from ~€495/mo (billed annually); Premium ~€1,995/mo; Enterprise custom |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✗ |
| Users | Customers across 40 countries; ~65-person team; ~$5M ARR (reported June 2024) | 240+ SaaS company customers (Series A, Jan 2023); ~45-50 employees (2026) |
| Founded | 2015 | 2015 |
| Maker | Holistics Software Pte. Ltd. (independent, no parent) | Luzmo NV (independent; no parent acquisition confirmed as of 2026) |
| Verdict | Holistics earns its reputation with analytics engineers who want Looker-grade governance without Looker-grade lock-in or spend. The AML/AQL code-first stack, native Git workflows, dbt integration, and an AI assistant tha... |
Luzmo does one thing and does it well: getting a white-labeled, interactive dashboard into a SaaS product without a BI team behind it. The drag-and-drop builder, real multi-tenant access control, and MAU-based pricing (n... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.