Hex vs Holistics
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Hex
Collaborative data notebooks and apps with an AI analytics agent
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Holistics
Code-first BI with a programmable semantic layer — self-service analyt...
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| RECATOOLS Score | 7.6 / 10 | 8.1 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Freemium | Paid |
| Free tier | Community: free, up to 5 projects, small compute, Hex agent trial (5 AI credits/editor/month) | No permanent free tier; free trial available on all plans |
| Paid from | Professional $36/editor/mo; Team $75/editor/mo; Enterprise custom | From $800/month (annual, Entry — 10 users, 100 reports) |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✗ |
| Users | — | Customers across 40 countries; ~65-person team; ~$5M ARR (reported June 2024) |
| Founded | 2019 | 2015 |
| Maker | Independent (Hex Technologies Inc.) | Holistics Software Pte. Ltd. (independent, no parent) |
| Verdict | Hex is one of the most polished modern data workspaces: notebooks, exploration and published apps live together, and the Hex Agent now handles analysis, code and app building from plain-language questions, with connector... |
Holistics earns its reputation with analytics engineers who want Looker-grade governance without Looker-grade lock-in or spend. The AML/AQL code-first stack, native Git workflows, dbt integration, and an AI assistant tha... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.