Zoho Zia vs Sierra AI vs Tractable vs Decagon
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Zoho Zia
Bundled AI plus a 100-agent store across Zoho's suite
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Sierra AI
Branded AI agents for customer experience
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Tractable
Computer-vision damage estimates for insurers, from photos alone
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Decagon
Enterprise AI customer-support agents
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| RECATOOLS Score | 7.2 / 10 | 7.2 / 10 | 6.4 / 10 | 7 / 10 |
| Capability | — | |||
| Value for money | — | |||
| Ease of use | — | |||
| ASEAN readiness | — | |||
| API quality | — | |||
| Pricing | Freemium | Enterprise | Enterprise | Enterprise |
| Free tier | Zia Agents free on Zoho-hosted LLMs (usage limits apply) | — | — | — |
| Paid from | Zoho CRM Enterprise (Zia AI features) from $40/user/mo | — | — | — |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✗ | ✗ | ✗ |
| Users | 130M+ active users (Zoho Corp overall) | More than 40% of the Fortune 50 as customers; company reported more than $150M ARR as of early 2026 | — | — |
| Founded | 1996 | 2023 | 2014 | 2023 |
| Maker | Sridhar Vembu, Tony Thomas | — | — | — |
| Verdict | Zia's argument is breadth at a bundled price, not category-leading depth. Included with paid Zoho plans, it spreads lead scoring, forecasting and anomaly detection across CRM, Analytics, Desk and 60+ other apps, and the... |
Sierra builds bespoke, action-taking AI agents for enterprise customer service — resolving issues, processing cancellations, handling upsells — with deep systems integration and strong guardrails. The May 2026 raise ($95... |
Tractable reads photos of a wrecked car or a damaged roof and outputs an itemized repair estimate, cutting what used to be a multi-day adjuster visit down to minutes. It's genuinely the market leader in this narrow niche... |
Decagon builds enterprise-grade autonomous AI customer-support agents that resolve (not just deflect) tickets across chat, email and voice, integrating with internal systems via APIs to take real actions like billing loo... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.