Luma AI vs Sora
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Luma AI
Directable AI video with Ray3.2, inside a multi-model creative agent
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Sora
OpenAI's video model: app closed April 2026, API shut down September 2...
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| RECATOOLS Score | 7.6 / 10 | 3.5 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Subscription | Paid |
| Free tier | — | — |
| Paid from | $30/month (Plus, 10,000 credits), or $300 billed yearly | Nothing on sale: app closed 26 Apr 2026, Sora 2 API shut down 24 Sep 2026 |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✗ |
| Users | 5m+ registered users (as of August 2024 milestone; current figures reported higher) | ~9.6M lifetime app downloads; ~1M peak active users, falling under 500K by shutdown |
| Founded | 2021 | 2024 |
| Maker | Amit Jain, Alex Yu, Olivia Seow, Brandon Trabue | OpenAI |
| Verdict | Luma is a serious option for agencies and studios that want directable video: Ray3.2 adds frame-level keyframes, HDR with EXR export and 20-second clips, and Luma Agents put Luma's own models alongside Veo, Kling, Seedan... |
Discontinued: the Sora app closed on 26 April 2026 and the API on 24 September 2026.There is nothing left to adopt. Sora 2 was a strong model, with synchronised audio and convincing physics, but OpenAI wound it down with... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.