Lavender vs Instantly.ai vs Smartlead vs Regie.ai
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Lavender
Sales-email coaching in the inbox, plus an AI agent that sends outreac...
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Instantly.ai
Cold-email outreach priced by volume, with unlimited sending accounts
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Smartlead
Cold-email and sales-engagement platform with unlimited mailboxes and...
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Regie.ai
Agentic sales workspace for research, outreach and dialling
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| RECATOOLS Score | 6.7 / 10 | 6.9 / 10 | 6.8 / 10 | 6.7 / 10 |
| Capability | — | — | ||
| Value for money | — | — | ||
| Ease of use | — | — | ||
| ASEAN readiness | — | — | ||
| API quality | — | — | ||
| Pricing | Freemium | Subscription | Subscription | Freemium |
| Free tier | Basic plan free forever: analyse 5 and personalise 5 emails a month in Gmail and Outlook 365, plus free coach use for students, jobseekers and bootstrapped founders | 14-day free trial, no card required: 2 email accounts, 250 leads, 1,000 emails and 100 credits; no lasting free plan | Free trial on every plan with no card, and no permanent free tier | Free plan: 250 one-time credits per person (never expire), up to 10 people sharing one pool; research, enrichment, drafting and agents; sends from your own Gmail/Outlook. No card |
| Paid from | $27/month (Starter, billed annually) or $29 month to month | $47/month (Outreach Growth, billed monthly), or $37.60/month billed yearly | Basic plan from $39/month | From $41/mo (Pro, billed annually); $49 month-to-month |
| Has API | ✗ | ✓ | ✓ | ✗ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✗ | ✗ | ✓ |
| Users | — | 50,000+ sales teams | — | — |
| Founded | 2020 | 2021 | 2021 | 2020 |
| Maker | — | Nils Schneider, Raul Kaevand | Vaibhav Namburi | Independent (Regie.ai, Inc.) |
| Verdict | Lavender's coach does one job well: it scores every sales email against a consistent rubric, flags what will hurt replies and pulls prospect context into the inbox, so a whole team writes to the same standard. Published... |
For high-volume cold email, Instantly's model is hard to beat on price: unlimited sending accounts and warmup from $47 a month, plain published tiers, 20% off yearly, and lead data, AI agents and its own inboxes availabl... |
What this is for: Sending outbound email at scale with unlimited mailboxes, warmup, and AI that classifies and routes incoming replies into a master inbox. Who this is for: B2B sales teams and lead-generation agencies r... |
Regie has reinvented itself from an enterprise sales-engagement platform into an affordable, self-serve workspace that individual reps can start on free, which widens its appeal considerably. Most of its public reviews d... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.