ThoughtSpot vs Sigma vs Holistics vs DataFocus
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
ThoughtSpot
Search-driven, AI-powered business intelligence for every business use...
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Sigma
Spreadsheet-style analytics on your cloud data warehouse — no SQL requ...
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Holistics
Code-first BI with a programmable semantic layer — self-service analyt...
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| RECATOOLS Score | 8.2 / 10 | 8.2 / 10 | 8.1 / 10 | 6.7 / 10 |
| Capability | ||||
| Value for money | ||||
| Ease of use | ||||
| ASEAN readiness | ||||
| API quality | ||||
| Pricing | Freemium | Paid | Paid | Subscription |
| Free tier | 14-day free trial (no credit card); free Developer tier for embedded analytics | Free trial, no credit card required | No permanent free tier; free trial available on all plans | Not offered as a plan — a three-user community test edition for on-premises trials is available |
| Paid from | Essentials from $25/user/month; Pro from $50 or $0.10 a credit; Enterprise custom | Custom enterprise quote; no public list pricing | From $800/month (annual, Entry — 10 users, 100 reports) | ¥12,000/year (云标准版, 5,000 compute units a month) — other editions on request |
| Has API | ✓ | ✓ | ✓ | ✓ |
| Open source | ✗ | ✗ | ✗ | ✗ |
| Free to use | ✓ | ✗ | ✗ | ✗ |
| Users | Used by enterprises globally, with strong penetration among large Fortune-ranked companies | Used by thousands of enterprise customers (exact count not publicly disclosed) | Customers across 40 countries; ~65-person team; ~$5M ARR (reported June 2024) | — |
| Founded | 2012 | 2014 | 2015 | — |
| Maker | Independent (private) | Sigma Computing, Inc. (independent) | Holistics Software Pte. Ltd. (independent, no parent) | — |
| Verdict | ThoughtSpot's plain-English search interface and Spotter AI agent do meaningfully cut the SQL barrier for non-technical users, and Gartner's 2026 Magic Quadrant again places it as a Leader in Analytics and BI Platforms —... |
Sigma doubled its valuation to $3 billion in an $80 million Series E closed in May 2026 — led by Princeville Capital, with Databricks Ventures, ServiceNow Ventures, and Workday Ventures all riding along, which says somet... |
Holistics earns its reputation with analytics engineers who want Looker-grade governance without Looker-grade lock-in or spend. The AML/AQL code-first stack, native Git workflows, dbt integration, and an AI assistant tha... |
One of the early Chinese vendors to build a search-driven BI product, DataFocus let users type a question and get a chart years before "ChatBI" became a marketing category. It bundles its own warehouse, dashboards, a mul... |
| Full review → | Full review → | Full review → | Full review → |
Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.