Sora vs Luma AI
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Sora
OpenAI's video model — app closed April 2026, API sunsets Sept 2026
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Luma AI
AI video generation with Dream Machine — and the leading tool for turn...
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| RECATOOLS Score | 3.5 / 10 | 7.6 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Paid | Freemium |
| Free tier | — | 30 free video generations per month |
| Paid from | Discontinued as a consumer product (app shut down Apr 26 2026); API sunsets Sept 24 2026 | Plus $30/mo (monthly, $25/mo annual); Pro $90/mo; Ultra $300/mo |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✗ | ✓ |
| Users | ~9.6M lifetime app downloads; ~1M peak active users, falling under 500K by shutdown | 5m+ registered users (as of August 2024 milestone; current figures reported higher) |
| Founded | 2024 | 2021 |
| Maker | OpenAI | Amit Jain, Alex Yu, Olivia Seow, Brandon Trabue |
| Verdict | Note: the consumer Sora product was discontinued 26 April 2026; only the developer API remains, sunsetting 24 September 2026.Sora is winding down. The consumer app and sora.com were discontinued on April 26, 2026 — about... |
Luma AI pairs a top-tier NeRF/Gaussian-splatting 3D capture app with Ray 3, a video model built around physically plausible motion — water, cloth and object weight behave correctly, which still separates it from Runway a... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.