Exa vs Hightouch
A side-by-side look at scores, pricing and features — with RECATOOLS' ASEAN-aware verdict for each.
Exa
Web search and retrieval API built for AI agents and apps
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| RECATOOLS Score | 7.7 / 10 | 8.4 / 10 |
| Capability | ||
| Value for money | ||
| Ease of use | ||
| ASEAN readiness | ||
| API quality | ||
| Pricing | Freemium | Freemium |
| Free tier | 20,000 search requests per month on the free plan; startup and education grants of $1,000 in free API credits also available | Free forever: 2 active syncs, unlimited destinations and seats |
| Paid from | API search billed at $7 per 1,000 requests (as of March 2026 pricing update) | Self-serve paid plans available; Business/Enterprise via custom quote (sales-led) |
| Has API | ✓ | ✓ |
| Open source | ✗ | ✗ |
| Free to use | ✓ | ✓ |
| Users | — | Used by enterprise data and marketing teams across many organisations |
| Founded | 2021 | 2019 |
| Maker | — | Independent (private, Series D) |
| Verdict | Exa earns its credibility through customer names, not just claims: Cursor, Notion AI, Cognition and OpenRouter all use it in production, and a $250M Series C at a $2.2B valuation (May 2026, led by a16z) backs that up. Th... |
Hightouch is one of the most capable data activation and composable CDP platforms available, earning a Gartner Magic Quadrant Leader position in early 2026 and reaching $100M+ ARR backed by $322M in total funding. Its wa... |
| Full review → | Full review → |
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Comparisons cover up to 4 tools. Scores are RECATOOLS editorial assessments; verify current pricing on each vendor's site.