Adobe Premiere AI

Adobe's AI toolkit built into the Premiere timeline

Video & Audio Subscription
Researched · Published · Reviewed
RECATOOLS Score
7.3 / 10
Capability
8
Value for money
6
Ease of use
6
ASEAN readiness
7
API quality
3
Founded
2024
HQ
San Jose, California, USA

Overview

Adobe Premiere (formerly Premiere Pro) builds AI into the timeline: transcript editing, captions, object masking and media search in every plan, plus credit-based Generative Extend and text-to-video and sound-effect generation. Plans from US$22.99 a month; heavy generative use realistically needs Creative Cloud Pro's 4,000 credits.

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Pricing

Pricing shown for reference only. These figures reflect RECATOOLS research as of 1 Oct 2026 and may be out of date or incomplete. This is not financial or purchasing advice — always confirm the current price on the provider’s official website before making any decision.

Adobe Premiere (Single App)
$22.99/mo
Annual plan billed monthly; desktop and iPhone
  • All assistive AI (transcripts, captions, masking, search)
  • 25 generative credits/month
  • 100GB cloud storage
Creative Cloud Standard
$54.99/mo
Multi-app plan with 25 generative credits/month
  • Photoshop, Illustrator, Acrobat Pro and more
  • 25 generative credits/month
Firefly credit add-on
From $9.99/mo
Extra credits for any plan
  • 2,000 credits for $9.99
  • Up to 50,000 credits for $199.99

Use cases

Professional video editing Speech enhancement Generative extension

What you can produce with Adobe Premiere AI

  • Generative Extend for video (up to 2 seconds) and audio (up to 10 seconds)
  • Generative Media tool: video and sound effects from text prompts
  • AI object masking and tracking
  • Text-based editing and Paper Edit from transcripts
  • Auto captions with caption translation
  • AI-powered media search across clips
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RECATOOLS Verdict

Premiere's AI layer is less a product than a set of accelerators on an industry-standard timeline. The everyday ones — transcript-based editing, automatic captions and translation, Enhance Speech, object masking and plain-language media search — come with every plan, including the US$22.99 single app, and they are the features that save editors time. The generative ones cost credits: Generative Extend, which adds up to two seconds of video to a short clip, costs 100 credits a second at 1080p, and the cheaper plans include just 25 credits a month, so meaningful use needs Creative Cloud Pro (regularly US$69.99, with 4,000 credits) or a Firefly credit pack. G2 reviewers rate Premiere 4.5 out of 5 across more than 1,600 reviews but complain about cost and hardware demands. For editors already in Premiere, the assistive AI is a solid reason to stay current; the generative features alone are not a reason to switch.

Desk research by RECATOOLS from public sources, written with AI assistance — not a hands-on test. How we review

What we found

Adobe has dropped the "Pro" — the editor is now marketed simply as Adobe Premiere, on desktop and iPhone, and its AI features split into two kinds that matter for cost.

Assistive AI comes with every Premiere plan: speech-to-text transcripts and text-based editing, automatic captions and caption translation, Enhance Speech, scene-edit detection, media search that finds shots from a plain-language description, and, since version 26.0 in January 2026, object masking that selects and tracks an object through a shot. Version 26.5, released in September 2026, added Paper Edit for building a cut from transcripts, and an AI assistant panel and music generation (in beta) now appear in Adobe's help pages.

Generative AI draws on credits, and this is where the plans differ. Generative Extend lengthens a clip by up to two seconds of video or ten seconds of audio to cover a short cut, and now handles footage from 360p to 4K in any aspect ratio. Adobe prices it at 100 credits per second at 1080p and 24 frames per second, rising to 175 at 4K and 30. The new Generative Media tool, also in 26.5, creates video clips and sound effects from text prompts on the timeline. The single-app plan, US$22.99 a month on an annual commitment, and Creative Cloud Standard, at US$54.99, include 25 monthly credits each — not enough for a single second of 1080p extension. Creative Cloud Pro, regularly US$69.99, includes 4,000 premium credits, which by our arithmetic covers about 40 seconds of 1080p extension, plus unlimited standard generations. Firefly credit add-ons run from US$9.99 for 2,000 credits to US$199.99 for 50,000. Generative Extend is not available in China, Russia or Belarus.

On G2, Premiere averages 4.5 out of 5 from 1,673 reviews, about three-quarters of them five stars, in line with rivals such as Camtasia and Descript. Reviewers praise transcription, captions and search for cutting routine work, and criticise subscription cost and the editor's appetite for hardware, with crashes and slowdowns on large projects and a steep learning curve for newcomers. This is a feature set for editors already committed to Premiere, not a reason to switch on its own.

Compiled by RECATOOLS from public sources: vendor documentation and pricing, code repositories and published reporting.

About this listing

Researched on
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Last reviewed

This entry was compiled from publicly available data including Adobe Premiere AI's official website, press releases, documentation, and reputable third-party publications. RECATOOLS is not affiliated with Adobe Premiere AI unless explicitly stated.

Data accuracy

Third-party AI tools update their pricing, features, availability, and policies frequently. Information here may be outdated by the time you read this — we make reasonable efforts to keep listings current, but cannot guarantee absolute accuracy.

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